Medical Marketing & Digital Marketing for Healthcare

Since 2002 Zephoria has been providing medical marketing services for companies around the web including search engine optimization, social media consulting, and web development and consulting services. Our clients have included brands such as the Cleveland Clinic, NIH, as well as organizations such as CCMD (Committee on Cardiovascular and Metabolic Diseases), Aesthetic Enhance, a project funded by Allergan, and a decade-long program with the National Diabetes Education Initiative. Our programs have been focused on medical marketing geared towards health-care professionals (HCPs) as well as consumers.

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  • Allergan-logo

Zephoria also has significant digital medical marketing experience with local practice groups looking to increase their number of patients. This has included a large, regional spinal surgery center looking to build the number of their international patients as well as the number of local patients. Zephoria completed this task with the following core activities:

  • Organic search engine optimization to help the medical practice strategically build in the number of patients.  Our medical organic search optimization efforts also had a built in pre-qualification program so we could not only increase the number of potential patients but also ensure they were qualified.
  • Google Adwords paid search placement and targeted remarketing
  • Website Development and comprehensive tracking through Google Analytics

Zephoria also worked with a very large New York Hospital System to promote their new Bariatric and gastric bypass practice area.  In three months, Zephoria had created more potential patients than the hospital system was able to service for the entire year.  As the campaign ended, Zephoria had exceeded the total number of scheduled surgeries for the entire year.  A key part of this program was it involved a sophisticated microsite, an integrated Google Adwords program, and a highly robust remarketing/organic search engine optimization program.

Download our Digital Marketing Whitepaper for HCPs.

According to the Pew Research Internet Project, “72% of internet users say they looked online for health information within the past year.” (Read more at http://www.pewinternet.org/fact-sheets/health-fact-sheet/).  Zephoria is committed to helping you leverage this power and get the most traffic possible.

To learn how Zephoria might be able to help you and your practice area contact Dan Noyes, President of Zephoria, at 585-230-9565 or via email at dnoyes@zephoria.com or fill out the form below

 

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