We’re all continually trying to keep our finger on the pulse of social media and which channel makes the most sense for our business. This is not always an easy answer so we’ve put together a list of the Top 20 Twitter Statistics that we feel every marketer needs to know from the top sources including information directly from Twitter’s financial reporting. As we continue to consult with our clients on determining which social media channel, if any, has the highest ROI for their business we hope you find this information helpful.
- Average Monthly Active Users (MAUs) were 255 million as of March 31, 2014, an increase of 25% year-over-year. (https://investor.twitterinc.com/releasedetail.cfm?ReleaseID=843245)
- Mobile MAUs reached 198 million in the first quarter of 2014, an increase of 31% year-over-year, representing 78% of total MAUs. (https://investor.twitterinc.com/releasedetail.cfm?ReleaseID=843245)
- Timeline views reached 157 billion for the first quarter of 2014, an increase of 15% year-over-year. (https://investor.twitterinc.com/releasedetail.cfm?ReleaseID=843245)
- Advertising revenue per thousand timeline views reached $1.44 in the first quarter of 2014, an increase of 96% year-over-year. (https://investor.twitterinc.com/releasedetail.cfm?ReleaseID=843245)
- There are 982 million registered accounts, but there are only 241 million monthly active users (As of 4/11/14) (http://www.businessinsider.com/twitter-user-statistics-2014-4)
- Only 43.4 million users tweet more than once per day. (http://www.businessinsider.com/twitter-user-statistics-2014-4)
- At least 419 million users’ most recent tweet was more than a month ago. (http://www.businessinsider.com/twitter-user-statistics-2014-4)
- 44% of the 974 million existing Twitter accounts have never sent a tweet. (http://blogs.wsj.com/digits/2014/04/11/new-data-quantifies-dearth-of-tweeters-on-twitter/)
- Only 13% of the existing Twitter accounts have tweeted in the last 30 days (http://blogs.wsj.com/digits/2014/03/21/new-report-spotlights-twitters-retention-problem/)
- On average there are 700 YouTube video links shared on Twitter every minute. (http://thesocialskinny.com/103-crazy-social-media-statistics-to-kick-off-2014/)
- 77 of the Fortune Global 100 companies have at least one official corporate Twitter account. (http://thesocialskinny.com/103-crazy-social-media-statistics-to-kick-off-2014/)
- The average time per month spent by users on Twitter is 170 minutes. (http://rocketpost.com/blog/33-captivating-statistics-that-could-change-your-marketing-strategy/)
- There are more than 20 million fake Twitter users on the platform. (http://rocketpost.com/blog/compelling-statistics-that-will-power-your-marketing-strategy/)
- Tweets with 1-2 hashtags get 21% higher average engagement. (http://rocketpost.com/blog/compelling-statistics-that-will-power-your-marketing-strategy/)
- Tweets with more than 3 hashtags get 17% less engagement. (http://rocketpost.com/blog/compelling-statistics-that-will-power-your-marketing-strategy/)
- Twitter has the highest influence of electronic purchases than Facebook, online advertising, and search results. (http://rocketpost.com/blog/compelling-statistics-that-will-power-your-marketing-strategy/)
- Grandparents Are the Fastest Growing Demographic on Twitter. (linkd.in/1tgwKWV)
- 92% of top brands Tweet at least once daily. (http://simplymeasured.com/blog/2014/02/21/20-tweetable-social-media-stats-from-industry-experts/)
- Tweets that include photos AND links receive 150% more engagement. (http://simplymeasured.com/blog/2014/02/21/20-tweetable-social-media-stats-from-industry-experts/)
- 391 Million Twitter accounts have no followers (http://blog.digitalinsights.in/social-media-users-2014-stats-numbers/05205287.html)
Twitter Statistics Infographic (click to download)
