The Top 15 Valuable Facebook Statistics – Year in Review

Facebook represents a continually evolving marketing platform and communication channel especially given the recent news coverage and insights.  As marketers, we routinely hear customer/prospect insights about their views of all social media channels which require us to make well-informed, digitally-driven decisions in ways to communicate with our audience.  The following statistics highlight key relevant Facebook facts and can ultimately help you to navigate it better, increasing your return on investment (ROI) and leading to greater marketing success.  The 2020 Annual Report was shared by Facebook on January 27, 2021.  The information below includes the most current information provided directly by Facebook in their reports to Wall Street. We will continue to keep you posted as soon as the information is updated directly from Facebook.

Core Facebook Vitals as reported in Q4 and Full Year 2020 IR Statement – updated by Facebook on January 27, 2021.

  • How many employees does Facebook currently have:  58,604 as of December 31, 2020, an increase of 30% year-over-year.
  • What is the mission of Facebook:  “Founded in 2004, Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.”

Core Datapoints Review & Updated  January 27, 2021 based upon Facebook’s official investor relations information.  

  1. Core Message/Takeaway:  There are over 3.30 billion people actively using Facebook, Instagram, WhatsApp or Messenger each month and according to Facebook are considered Family Monthly Active People (MAP).
  2. Worldwide, there are over 2.80 billion monthly active users (MAUs) as of January 27, 2021. This is a 12 percent increase in Facebook MAUs year-over-year.  Not including Instagram, WhatsApp or other properties other than Facebook.
  3. 1.84 billion people on average log onto Facebook daily and are considered daily active users (Facebook DAU) for December 2020.  Worldwide DAUs increased 11% to 1.84 billion on average during December 2020 from 1.66 billion during December 2019. Users in India, the Philippines, and Indonesia represented key sources of growth in DAUs during December 2020, relative to the same period in 2019.
  4. Family Daily Active People (DAP) was 2.60 billion, an increase of 15 percent year-over-year during December 2020 from 2.25 billion during Decemer 2019. Family DAP means someone has logged into Facebook, Instagram, Messenger, and/or WhatsApp. 
    • Digging deeper:  Facebook defines a daily active person (DAP) as a registered and logged-in user of Facebook, Instagram, Messenger, and/or WhatsApp (collectively, the Facebook “Family” of products) who visited at least one of these Family products through a mobile device application or using a web or mobile browser on a given day.
    • Family Daily Active People (DAP) for previous quarters:
      • Q4 2020 (as stated above): 2.60 billion
      • Q3 2020: 2.54 billion
      • Q2 2020: 2.47 billion
      • Q1 2020: 2.36 billion
      • Q4 2019: 2.26 billion
  5. Family Monthly Active People (MAP) was 3.30 billion as of December 31, 2020, an increase of 15 percent year-over-year. This is compared to 2.89 billion for Q4/December 31, 2019, which was an increase of 14 percent year-over-year.  See note below that explains Family metrics in more detail.
    • Digging deeper:  MAP includes registered and logged-in users of Facebook, Instagram, Messenger and/or WhatsApp.  Facebook further defines MAP or monthly active person (MAP) as a registered and logged-in user of Facebook, Instagram, Messenger, and/or WhatsApp (collectively, our “Family” of products) who visited at least one of these Family products through a mobile device application or using a web or mobile browser in the last 30 days as of the date of measurement.
    • Family Monthly Active People (MAP) for previous quarters:
      • Q4 2020 (as stated above): 3.30 billion
      • Q3 2020: 3.21 billion
      • Q2 2020: 3.14 billion
      • Q1 2020: 2.99 billion
  6. Facebook Ad Revenues for Q4:  $27,187 (in millions) up 31 percent year-over-year which was $20,736.  This is significant especially given our current global pandemic issues.
  7. Facebook Worldwide Average Revenue Per User (ARPU) is $32.03 for 2020. This represents the sum of quarterly ARPU during such period. This represents an increase of 10% from 2019.
    • Facebook Average Revenue Per User (ARPU) for previous quarters:
      • Q4 2020 Total Worldwide ARPU:  $10.14
      • Q3 2020 Total Worldwide ARPU:  $7.89
      • Q2 2020 Total Worldwide ARPU:  $7.05
      • Q1 2020 Total Worldwide ARPU: $6.95
  8. According to eMarketer, the pandemic helped boost user counts in every world region and temporarily staved off declines in several countries.
    • The Middle East and Africa and Asia-Pacific remain the fastest-growing regions and will be up 13.6% and 10.7%, respectively. Facebook is also on the rise in Western Europe, the US, and Canada, where growth had been relatively flat.
    • India has the largest base of Facebook users, but the three fastest-growing countries are all in Africa: Nigeria, Egypt, and South Africa.
  9. Facebook has 25.5 billion monthly visitors, making it the third-most visited website outranked only by Google and YouTube.
  10. On average, users spend 34 minutes on the site daily, while 36% of users say it’s also where they get their news—higher than any other social network.
  11. Among U.S. adults who say they use Facebook, 70% use it on a daily basis. Only 17% say they use it on weekly basis and 12% use it less frequently.
  12. Users ages 24-34 years are the largest demographic. This age range makes up 19.3 percent of male users and 13/15 of female users.  Facebook users can be found in all age ranges, 72.8 percent are within the 18 – 44 years old range.
  13. 32 percent of 12 – 34 year olds use Facebook as their primary social media. This is a drastic drop from only five years ago when the top usage was 58%
    • Instagram is used as the primary social medial platform by 27 percent in this age range.
  14. Of the internet users with over $100K annual income, 86 percent of them use Facebook.
    • The lowest percentage is 81 percent of $60-$70K earners
    • The highest percentage is 88 percent of $30-$60K earners
  15. Facebook stands out as a regular source of news for Americans. 
    • When surveyed about their news sources, 53 percent of Americans say they get it “often” or “sometimes” via social media. Facebook was at the top of that list.
      • 36 percent regularly get news on Facebook
      • 23 percent regularly get news on YouTube
      • 15 percent regularly get news on Twitter
      • 11 percent regularly get news on Instagram
    • Despite 59 percent of those who rarely seek news on social media as they believe it to be largely inaccurate, social medial still functions as a news source for a large number of people. Because of widespread misinformation, Facebook recently implemented new fact-checking policies to ensure that the news being shared is accurate.

Thought to take with you:  Facebook estimated that 2.60 billion people (DAP) use Facebook, WhatsApp, Instagram, or Messenger each day on average and more than 3.30 billion people (MA) use at least one of the Facebook family of services every month on average. We found significant value in this article and guide by Facebook on how to see the impact of your marketing efforts (click here to view).  Let us know if there is anything we can do to help you and your organizational digital marketing efforts.

Facebook Year in Review – Top Stats

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

About the Author

Dan Noyes

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Dan Noyes is the principal consultant of Zephoria Inc., a digital marketing consulting company based in Sarasota, Florida. Dan has more than 20 years of experience in digital marketing with a focus on search engine optimization, social media, and marketing-focused web development for both large brands in the US as well as several emerging growth global companies. Dan is also passionate about training the next generation of digital marketers and routinely works with and mentors these talented professionals about adopting digital marketing best practices. To learn more contact Dan at dnoyes@zephoria.com.

 

Extra Social Media Resources

To learn more about Facebook statistics you’ll love the information from Facebook themselves https://investor.fb.com/investor-news/press-release-details/2020/Facebook-Reports-First-Quarter-2020-Results/default.aspx

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