The Top 20 Valuable Facebook Statistics – Updated October 2020

Facebook represents a continually evolving marketing platform and communication channel especially given the recent news coverage and insights.  As marketers, we routinely hear customer/prospect insights about their views of all social media channels which require us to make well-informed, digitally-driven decisions in ways to communicate with our audience.  The following statistics highlight key relevant Facebook facts and can ultimately help you to navigate it better, increasing your return on investment (ROI) and leading to greater marketing success.  The Q3 Results for 2020 was shared by Facebook on October 29, 2020.  The information below includes the most current information provided directly by Facebook in their reports to Wall Street. We will continue to keep you posted as soon as the information is updated directly from Facebook.

Core Facebook Vitals as reported in Q3 2020 IR Statement – updated by Facebook on October 29, 2020, and will be updated with the next quarter release.

  • How many employees does Facebook currently have:  56,653 as of September 30, 2020, an increase of 32% year-over-year.
  • What is the mission of Facebook:  “Founded in 2004, Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.”

Core Datapoints Review & Updated  October 29, 2020 based upon Facebook’s official investor relations information.  

  1. Core Message/Takeaway:  There are over 3.21 billion people actively using Facebook, Instagram, WhatsApp or Messenger each month and according to Facebook are considered Family Monthly Active People (MAP).
  2. Worldwide, there are over 2.74 billion monthly active users (MAUs) as of October 29, 2020. This is a 12 percent increase in Facebook MAUs year-over-year.  This is compared to 2.38 billion MAUs for Q1 2019 and 2.38 billion MAUs for December 2019. (Source: Facebook 07/30/2020) Facebook is simply too big to ignore as an on-going part of your digital marketing communications program.  Not including Instagram, WhatsApp or other properties other than Facebook.
  3. 1.82 billion people on average log onto Facebook daily and are considered daily active users (Facebook DAU) for September 2020.  This represents a 12 percent increase in year-over-year. This compares to 1.66 billion DAU for December 2019. (Source: Facebook 10/2020).  Sixty-six percent of Facebook’s audience would be considered Daily Active Users (DAU) versus Monthly Active Users (MAU).  The Implication: A huge and vastly growing number of Facebook users are active and consistent in their visits to the site, making them a promising audience for your marketing efforts.
  4. Family Daily Active People (DAP) was 2.54 billion on September 2020 and 2.36 billion on average for March 2020 an increase of 15 percent year-over-year. Family DAP means someone has logged into Facebook, Instagram, Messenger, and/or WhatsApp.  This is compared to 2.26 billion on average for Q4 2019 an increase of 11 percent year-over-year.  See note below that explains Family metrics in more detail.
    • Digging deeper:  Facebook defines a daily active person (DAP) as a registered and logged-in user of Facebook, Instagram, Messenger, and/or WhatsApp (collectively, the Facebook “Family” of products) who visited at least one of these Family products through a mobile device application or using a web or mobile browser on a given day.
    • Family Daily Active People (DAP) for previous quarters:
      • Q1 2020: 2.36 billion
      • Q4 2019: 2.26 billion
      • Q3 2019: 2.20 billion
      • Q2 2019: 2.14 billion
      • Q1 2019: 2.10 billion
  5. Family Monthly Active People (MAP) was 3.21 billion as of September 30, 2020, an increase of 14 percent year-over-year. This is compared to 2.89 billion for Q4/December 31, 2019, which was an increase of 9 percent year-over-year.  See note below that explains Family metrics in more detail.
    • Digging deeper:  MAP includes registered and logged-in users of Facebook, Instagram, Messenger and/or WhatsApp.  Facebook further defines MAP or monthly active person (MAP) as a registered and logged-in user of Facebook, Instagram, Messenger, and/or WhatsApp (collectively, our “Family” of products) who visited at least one of these Family products through a mobile device application or using a web or mobile browser in the last 30 days as of the date of measurement.
    • Family Monthly Active People (MAP) for previous quarters:
      • Q4 2019 (as stated above): 2.89 billion
      • Q3 2019: 2.82 billion
      • Q2 2019: 2.76 billion
      • Q1 2019: 2.69 billion
  6. Facebook Ad Revenues for Q3:  $21,221 (in millions) up 22 percent year-over-year which was $17,383.  This is significant especially given our current global pandemic issues.
  7. Facebook Worldwide Average Revenue Per User (ARPU) is $7.05 for Q2 2020 versus $6.95 for Q1 2020 which would appear to be directly connected to the COVID-19 pandemic.  According to the Facebook press release announcing the Q1 2020 Results, “We experienced a significant reduction in the demand for advertising, as well as a related decline in the pricing of our ads, over the last three weeks of the first quarter of 2020.”  To learn more click here to read the Facebook Q1 press release.  This will be updated with Q3 data as soon as possible.
    1. Facebook Average Revenue Per User (ARPU) for previous quarters:
      1. Q4 2019 Total Worldwide ARPU:  $8.52
      2. Q3 2019 Total Worldwide ARPU:  $7.26
      3. Q2 2019 Total Worldwide ARPU:  $7.05
  8. According to eMarketer, Facebook’s growth is happening in developing countries where they claim Facebook will gain more than 250 million users between 2019 and 2023.
  9. Facebook is the third-most visited website outranked only by Google and YouTube.
  10. According to Pew Research a 2019 study survey showed that among U.S. adults who use Facebook, around three-quarters (74%) visit the site at least once a day.  The share of adult Facebook users who visit the site at least once a day is higher than the shares of Instagram users (63%) and Snapchat users (61%) who visit those sites at least daily.
  11. Facebook, Instagram, and Facebook Messenger occupy three of the top 10 positions on the Apple App Store showing how prevalent the Facebook family is in our daily lives.
  12. Nearly 75 percent of high-income earners use Facebook which once again makes Facebook a fantastic advertising platform to consider in your overall advertising mix.
  13. eMarketer anticipates that Facebook users will spend 38 minutes per day on the Facebook platform during 2020, but the COVID issue might show to influence these numbers in a significant way.  Review Facebook’s Insights on strategies to consider as we all confront COVID
  14. 300 million users use Facebook Stories daily compared to 500 million who use Instagram Stories every day with over 2 million advertisers on stories as of January 2019 (read more from Facebook).  Remember that creating content for Facebook Stories is different because your pace will now be faster, the aspect ratio is different, and you’ve got much less text available but you will be moved to the top of the screen.  If you are interested in learning how to more effectively leverage Stories for your business contact the Zephoria team to learn more.
  15. According to research commissioned by Facebook from Accenture, Gen Zers in the European countries they studied were two times as likely as the average consumer to say that Facebook products influence their brand awareness and motivations, including activities like advocating for a brand in their own network online (read more from Facebook).
    • This same report showed that at the end of 2018, people under the age of 35 spent a total of 21.1 billion hours on mobile compared to 16.0 billion hours consuming live TV content. And Gen Zers specifically now spend over four hours a day on mobile versus less than 1.5 hours per day in front of linear or streaming TV (source Facebook)
  16. Over 1.4 billion people now use Facebook Groups every month so if you are committed to providing real value versus just promotional content this might be a great communication outlet to consider.
  17. There are over 10M+ groups on Facebook where users say this is a way for them to build a community around shared expertise, passions, beliefs, and situations.
    • Gen Zers say they are most open to brands in the following core vertical markets posting in their online groups: 
      • Auto:  91 percent
      • Banking: 83 percent
      • CPG with a focus on food:  80 percent
    • This can best be done by providing exclusive experience combined with behind-the-scenes content or ways to collaborate.
  18. Instagram Statistics
    • Instagram top interests for Gen Zers (ok not directly a Facebook stat):
      • Music
      • Fashion
      • Travel
      • Food and drinks
      • Movies
    • Gen Zers see Instagram as a place for interacting with:
      • Celebrities
      • Influencers
      • Brands
      • Friends and family
  19. 60 Percent of Gen Zers wish they could communicate with more brands via messaging and Facebook is a great way to do this. Read more through the Facebook IQ report on Gen Z.
  20. 43% of Gen Zers surveyed say they find it difficult to choose what to watch, listen to, and read. Facebook, as well as Instagram, are a great way to nurture these relationships in a natural and brand-relevant way.  You can read more through the Facebook report on Gen Z mentioned above.  Gen Z is already estimated to influence $143B in spending in the US alone according to the Barkley report.

Thought to take with you:  Facebook estimated that 2.47 billion people use Facebook, WhatsApp, Instagram, or Messenger each day on average and more than 3.14 billion people use at least one of the Facebook family of services every month on average. We found significant value in this article and guide by Facebook on how to see the impact of your marketing efforts (click here to view).  Let us know if there is anything we can do to help you and your organizational digital marketing efforts.


About the Author

Dan Noyes

Facebook Twitter

Dan Noyes is the principal consultant of Zephoria Inc., a digital marketing consulting company based in Sarasota, Florida. Dan has more than 20 years of experience in digital marketing with a focus on search engine optimization, social media, and marketing-focused web development for both large brands in the US as well as several emerging growth global companies. Dan is also passionate about training the next generation of digital marketers and routinely works with and mentors these talented professionals about adopting digital marketing best practices. To learn more contact Dan at


Extra Social Media Resources

To learn more about Facebook statistics you’ll love the information from Facebook themselves

Other Zephoria Posts that may be of interest

Top 10 Twitter Statistics

Top 10 Valuable Snapchat Statistics

Marketing to Gen Z

Understanding Centennials as a Marketing Channel

Marketing to Millennials