Facebook represents a continually evolving marketing platform and communication channel especially given the recent news coverage and insights. As marketers, we routinely hear customer/prospect insights about their views of all social media channels which require us to make well-informed, digitally-driven decisions in ways to communicate with our audience. The following statistics highlight key relevant Facebook facts and can ultimately help you to navigate it better, increasing your return on investment (ROI) and leading to greater marketing success. The Second Quarter 2021 Results were shared by Facebook on July 28, 2021. The information below includes the most current information provided directly by Facebook in their reports to Wall Street. We will continue to keep you posted as soon as the information is updated directly from Facebook.
“We had a strong quarter as we continue to help businesses grow and people stay connected,” said Mark Zuckerberg, Facebook founder and CEO. “I’m excited to see our major initiatives around creators and community, commerce, and building the next computing platform coming together to start to bring the vision of the metaverse to life.”
Core Facebook Vitals as reported in Q2 2021 Earning Report – updated by Facebook on July 28, 2021.
- How many employees does Facebook currently have: 60,654 as of March 31, 2021, an increase of 26% year-over-year.
- What is the mission of Facebook: “Founded in 2004, Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.”
Core Datapoints Review & Updated July 28, 2021 based upon Facebook’s official investor relations information.
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- There are over 3.51 billion people actively using Facebook, Instagram, WhatsApp or Messenger each month and according to Facebook are considered Family Monthly Active People (MAP). This is a 12 percent increase in Facebook MAPs year-over-year.
- Worldwide, there are over 2.90 billion monthly active users (MAUs) as of June 30, 2021. This is a 7 percent increase in Facebook MAUs year-over-year. Not including Instagram, WhatsApp or other properties other than Facebook.
- 1.91 billion people on average log onto Facebook daily and are considered daily active users (Facebook DAU) for June 2021. This is an 7 percent increase in Facebook DAUs year-over-year. Not including Instagram, WhatsApp or other properties other than Facebook.
- Family Daily Active People (DAP) was 2.76 billion, an increase of 12 percent year-over-year for June 2021. Family DAP means someone has logged into Facebook, Instagram, Messenger, and/or WhatsApp.
- Digging deeper: Facebook defines a daily active person (DAP) as a registered and logged-in user of Facebook, Instagram, Messenger, and/or WhatsApp (collectively, the Facebook “Family” of products) who visited at least one of these Family products through a mobile device application or using a web or mobile browser on a given day.
- Family Daily Active People (DAP) for previous quarters:
- Q2 2021 (as stated above): 2.76 billion
- Q1 2021: 2.72 billion
- Q4 2020: 2.60 billion
- Q3 2020: 2.54 billion
- Q2 2020: 2.47 billion
- Family Monthly Active People (MAP) was 3.51 billion as of June 30, 2021, an increase of 12percent year-over-year. See note below that explains Family metrics in more detail.
- Digging deeper: MAP includes registered and logged-in users of Facebook, Instagram, Messenger and/or WhatsApp. Facebook further defines MAP or monthly active person (MAP) as a registered and logged-in user of Facebook, Instagram, Messenger, and/or WhatsApp (collectively, our “Family” of products) who visited at least one of these Family products through a mobile device application or using a web or mobile browser in the last 30 days as of the date of measurement.
- Family Monthly Active People (MAP) for previous quarters:
- Q2 2021 (as stated above): 3.51 billion
- Q1 2021: 3.45 billion
- Q4 2020: 3.30 billion
- Q3 2020: 3.21 billion
- Q2 2020: 3.14 billion
- Facebook Ad Revenues for Q2: $28,580 (in millions) up 56 percent year-over-year which was $18,321.
- Facebook average price per ad increased by 47 percent and the number of ads increased by 6 percent year-over-year during Q2 2021.
- Facebook Worldwide Average Revenue Per User (ARPU) is $10.12 for Q2 2021. This represents an increase of 43 percent year-over-year.
- Facebook Average Revenue Per User (ARPU) for previous quarters:
- Q2 2021 (as stated above): $10.12
- Q1 2021: $9.27
- Q4 2020: $10.14
- Q3 2020: $7.89
- Facebook Average Revenue Per User (ARPU) for previous quarters:
- Q2 2021 revenue of $29.07 billion is an increase of 56% year-over-year. Net income grew 101% to $10.394 billion, from $5.178 billion a year prior.
- Facebook expects 2021 total expenses to be in the range of $70-73 billion, unchanged from their prior outlook. The year-over-year growth in expenses is driven primarily by investments in technical and product talent, infrastructure, and consumer hardware-related costs. Their expense outlook reflects their commitment to invest ahead of the compelling long-term growth opportunities they see across their product portfolio.
Thought to take with you: Facebook estimated that 2.47 billion people use Facebook, WhatsApp, Instagram, or Messenger each day on average and more than 3.14 billion people use at least one of the Facebook family of services every month on average. We found significant value in this article and guide by Facebook on how to see the impact of your marketing efforts (click here to view). Let us know if there is anything we can do to help you and your organizational digital marketing efforts.