Snapchat statistics

The Top 10 Valuable Snapchat Statistics – Updated May 2019

Snapchat’s growth is simply astounding as is its revenue and we had to expand our list to more than 10 incredible stats to consider.  There is no denying that Snapchat is a force that every digital marketer now needs to consider.

Snapchat Statistics for Q1 2019 based upon 10-Q Report from 4/23/2019

  • Usage: 190 million daily active users (DAU) for Q1 2019. There were 186 million daily active users (DAU) in Q4 2018 quarter compared to 191 million Q1 2018.  According to Snap Inc, “Daily Active Users increased 2% sequentially to 190 million.”
  • As of March 2019, Snapchat reached 90 percent of all 13-24 year-olds and 75 percent of all 13-34-year-olds in the U.S.  This demographic may be less brand loyal and more likely to follow trends than other demographics. Snapchat also may have a challenge in penetrating other older demographics.
  • European daily active users (DAU) is 60 million daily active users whereas North American DAU was 79 million for Q4 18
  • Average revenue per user or ARPU increased by 39% to $1.68 in Q1 2019 compared to $1.21 in Q1 2018
  • First quarter revenue increased 39% to $320 million which reflects year over year revenue growth accelerated to 39%, from 36% in the prior quarter.
  • Average time spent on Snapchat: approximately 25 to 30 minutes a day
  • Snapchat Employee headcount: 2,818 employees based upon public data reported in their Q1 Investor Release
  • According to Snapchat, Snapchatters use their app over 20 times per day and spend an average of 30 minutes on the app creating over 3 BILLION Snaps daily (Source:  https://forbusiness.snapchat.com/)
  • By the end of 2018, over 300,000 Lenses had been created by our community through Lens Studio, and those Lenses
    were viewed over 35 billion times.
  • According to Snap Inc. “We increased the breadth and depth of our content across international markets including France, Germany, Ireland, Norway, the UK, India, and the Middle East.”
  • Users 25 and older visited Snapchat approximately 12 times and spent approximately 20 minutes on Snapchat every day on average in the quarter ended December 31, 2016.  Users younger than 25 visited Snapchat over 20 times and spent over 30 minutes on Snapchat every day on average during the same period.
  • Since Snapchat skews to a younger audience it is vital that we consider the implications for what social media means to centennials.  The modern implications of social media on young people was driven home when we saw in the CNN 2015 documentary that eighth-graders were checking social media 100 times a day.  With that in mind, Centennials view social media as a virtual platform for building a sense of greater community. (Source: The Futures Company)
    • 68 percent of Centennials agree that “technology has made us feel more connected to each other”
    • 64 percent of Centennials say that they feel they like to keep up with what is going on in the world and social media is one of the chief ways of staying connected.
    • 59 percent of Centennials could use the statement “high tech is so much a part of our lives” to describe their generation.

Source for key data points:  https://investor.snap.com/news-releases/2019/04-23-2019-210911329

You can access the full Snap insights at https://investor.snap.com/company-profile

To stay up on the most pressing social media insights, including those coming from Snapchat please subscribe below or contact Dan Noyes at (585) 230-9565 to discuss your current digital marketing projects.

About the Author

Dan Noyes

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Dan Noyes is the principal consultant of Zephoria Inc., a digital marketing consulting company based in Sarasota, Florida. Dan has more than 20 years of experience in digital marketing with a focus on search engine optimization, social media, and marketing-focused web development for both large brands in the US as well as several emerging growth global companies. Dan is also passionate about training the next generation of digital marketers and routinely works with and mentors these talented professionals about adopting digital marketing best practices. To learn more contact Dan at [email protected].

 

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