As a new year is upon us, it’s a good time to reflect on what the past twelve months have brought. It’s safe to say that 2018 was a rollercoaster of events. For young people, 2018 was a particularly turbulent year, with many highs and some lows as well. Let’s take a look at what the past year has been …
Centennials at Work
The modern American workplace is largely composed of Gen X and Millennial workers. At this point, they have been the backbone for years, but the day is quickly approaching when Centennial employees will begin taking over the workplace. In fact, the oldest Centennials will turn 21 in 2018. It is important for employers to recognize that, just as Centennials have …
Marketing to Millennials – Three Essential Tips
Millennials represent one of the most intriguing and passionate generations in today’s society. Millennials, the term used to refer to those born from 1979 until 1996, grew up in a culture dominated by change. Nothing stayed the same for long. As technology, culture, and society itself were rapidly transforming year after year, Millennials grew accustomed to a world in which …
Marketing to Centennials – Developing a Better Understanding
The Centennial generation represents one of the most powerful driving forces in the consumer marketplace today. Comprising the global youth population, the Centennial generation believes that their consumer practices should be a direct reflection of their personal convictions. Centennials respect the courage it takes to boldly state one’s opinion, and most Centennials celebrate this self-expression even if it results in …