The key to social media success isn’t dictated by the latest trend or technique. It’s dictated by skill, hard work, and dedication to a constant evolution of your strategies. You can’t just put social media on auto-pilot, because what people did nine months ago may no longer be true, and what everyone seems to be doing right now might not make sense …
Dark Social: Site Traffic That Defies Tracking
Social networking on the web did not necessarily begin with Friendster or Facebook. It has been there all along, just less organized, structured and quantifiable. Every time someone shares a link with someone else via email or instant messaging, that is a form of social networking that can’t be easily classified using web analytics programs. Alexis Madigral of The Atlantic calls this type …