2015 Digital Marketing: What Worked?

This past year was a whirlwind for marketers. Changes that have been brewing for years have now crystallized to become the new reality of the marketing landscape. While the transition has been exciting, it has also not been easy. Many companies have had the face the realities of trial and error before finding success. Here are some of the strategies …

How to Market Luxury Travel During Global Unrest

All over the world, popular destination countries are embroiled in political conflict. Economic downturns in Europe and Asia also add to this feeling of global uncertainty. This turmoil has caused a reduction in luxury travel participation over the past year by 1 percent. While that number might not sound like a lot, it adds up quickly when discussing ultra-wealthy clientele …

2015 Financial Content Marketing Trends

Content marketing has taken a bold turn to become one of the dominant methods of digital marketing online. According to Forbes, 60 percent of businesses are participating in content marketing. Even more astounding, 93 percent of business-to-business marketers have begun including content marketing as a significant portion of their marketing plan. 2015 is set to be a banner year for …

Facebook Promoted Posts: The Potential Impact

Facebook continues its often controversial evolution with the roll-out of “promoted posts,” posts that are included in more news feeds than they would reach organically because businesses and brands are paying for it. From a social media marketing standpoint, the main issue is whether these paid posts are causing the exclusion of posts by brands that users have liked and that would have …