Facebook represents a continually evolving marketing platform and communication channel especially given the recent news coverage and insights. As marketers, we routinely hear customer/prospect insights about their views of all social media channels which require us to make well-informed, digitally-driven decisions in ways to communicate with our audience. The following statistics highlight key relevant Facebook facts and can ultimately help …
The Top 10 Valuable Snapchat Statistics – Updated March 2021
Snapchat Statistics – The stats that can’t be ignored Snapchat’s growth is simply astounding as is its revenue and we had to expand our list to more than 10 incredible stats to consider. With well over 5 billion Snaps created every day on average for Q4 2020 Snapchat is just too big to ignore as a communication medium. Over 90 …
Marketing to Millennials – Three Essential Tips
Millennials represent one of the most intriguing and passionate generations in today’s society. Millennials, the term used to refer to those born from 1979 until 1996, grew up in a culture dominated by change. Nothing stayed the same for long. As technology, culture, and society itself were rapidly transforming year after year, Millennials grew accustomed to a world in which …
Social Media Marketing: How to Stay on Track to Measurable Success
Every effective marketing campaign needs to include a way to quantify results. Tracking both successes and areas that need improvement are essential to refining plans, making the most of your investment, and achieving your marketing goals. Social media is no exception. Even though the very nature of social media can make it seem difficult to measure and track results, there …