Giant strides in health care reform, technology and public policy are changing the landscape of the pharmaceutical industry as we know it. In order for marketing techniques to keep pace, drastic adjustments are needed for how the industry approaches branding, distribution and even in how it measures success.
New Standards for Pharmaceutical Digital Marketing
Concerns over the subtle nature of online pharmaceutical ads has prompted health community members to consider imposing new standards. Researchers from the University of Pennsylvania School of Medicine and the Leonard Davis Institute of Health Economics jointly published an article in The New England Journal of Medicine (NEJM) earlier this month discussing the issue. Their main point of contention …