This past year was a whirlwind for marketers. Changes that have been brewing for years have now crystallized to become the new reality of the marketing landscape. While the transition has been exciting, it has also not been easy. Many companies have had the face the realities of trial and error before finding success. Here are some of the strategies …
Why Understanding Mobile Advertising Has Become Business Critical
We all know that mobile is here and it’s going to stay. Gone are the days where we needed to have personal computers at home, hardwired to the internet to shop online, surf the web, or send an email. Now we have smooth, sleek, one-hand-friendly smart phones and tablets bringing the Internet literally to the control of our fingertips. How many of us are pull out our smartphone while waiting for a friend to ‘check in’ on Facebook or Tweet about your happenings? You’re not alone, my friend. Adults average over 2 hours a day on their mobile devices.
The Latest News on Google Mobile: Google Now
Google Now, especially when used along with Voice Search, is a tool that continues the evolution of mobile search. It goes beyond traditional search by incorporating users’ search history, location, time of day and other categories of information to predict their needs. With the Jelly Bean Android update, Google Now’s content has expanded to include weather, stocks, traffic, calendar reminders, sports scores, nearby restaurants …