This past year was a whirlwind for marketers. Changes that have been brewing for years have now crystallized to become the new reality of the marketing landscape. While the transition has been exciting, it has also not been easy. Many companies have had the face the realities of trial and error before finding success. Here are some of the strategies …
2016: What You Should Focus on for Digital Marketing
Moving into the New Year, your company may be wondering how to redirect its efforts for a more successful 2015. While there is no “magic bullet”, there are a few factors that companies are positioning as major priorities to help their success.
New Year’s Resolutions for Digital Marketers
As we move into the oncoming year, we often challenge ourselves to reflect on what worked and what did not in our lives. This introspection should lead to changes in the way we think and act. Your business can take this strategy to heart. The start of a new calendar year brings with it opportunities to shed bad habits and …
2015 Luxury Travel: Visual Marketing Trends
Visual emphasis in marketing has been growing by leaps and bounds over the past several years. In 2015, that trend is set to continue. Luxury brands are upping the ante on marketing research. They are also prioritizing production of engaging visual content and brand images for their clients.
How to Market Luxury Travel During Global Unrest
All over the world, popular destination countries are embroiled in political conflict. Economic downturns in Europe and Asia also add to this feeling of global uncertainty. This turmoil has caused a reduction in luxury travel participation over the past year by 1 percent. While that number might not sound like a lot, it adds up quickly when discussing ultra-wealthy clientele …
Higher Education in 2015
The face of higher education in America and across the world has been shifting in the past decade. In 2015, those adjustments are predicted to bring even more diversity to the traditional conception of higher education. Students fresh out of high school and jumping into a four year degree are becoming less of the norm. A variety of educational opportunities …
Are Community College Students the New Target Demographic?
A sudden rise in attendance at community colleges has led to a reassessment of the typical student marketing strategy. More people are seeking out community-based education institutions because of their flexible schedules and dedication to providing practical knowledge. Educational marketers are taking notice of this trend and seeking out new ways to reach their audience. Non-profit and for-profit institutions alike …
2015 Financial Content Marketing Trends
Content marketing has taken a bold turn to become one of the dominant methods of digital marketing online. According to Forbes, 60 percent of businesses are participating in content marketing. Even more astounding, 93 percent of business-to-business marketers have begun including content marketing as a significant portion of their marketing plan. 2015 is set to be a banner year for …
Why Understanding Mobile Advertising Has Become Business Critical
We all know that mobile is here and it’s going to stay. Gone are the days where we needed to have personal computers at home, hardwired to the internet to shop online, surf the web, or send an email. Now we have smooth, sleek, one-hand-friendly smart phones and tablets bringing the Internet literally to the control of our fingertips. How many of us are pull out our smartphone while waiting for a friend to ‘check in’ on Facebook or Tweet about your happenings? You’re not alone, my friend. Adults average over 2 hours a day on their mobile devices.
Content Marketing Trends for 2014
With almost half of the world’s population now able to access the internet, there’s no denying the ever-increasing importance of digital marketing’s role in reaching consumers. Understanding online content trends can help marketers create and refine strategies, making the most of their time and budget.
Did they really just do that?
It was one of the most shocking things I’ve seen in paid search. One of those things that when you see it you have to do a double take to make sure what you thought you saw was real. One of our clients competitors wrote a Google paid search ad that said “Say No to XYZ Company – Say Yes …