Below you'll find a list of all posts that have been tagged as “marketing”
It is no secret that Millennials and Gen Z consumers have done much to shape the world we know today. From their desire to have shared experiences with friends to their unique spending habits, young consumers have transformed the way many brands interact with their consumers. Nowhere is this more prevalent than in their media consumption, but Millennial and Gen …
While marketing as a whole has been undergoing some radical changes, business to business content marketing strategies have begun to find their footing. Ideas that were bold several years ago have become tried-and-true means of attaining success. In 2016, B2B content marketers will seek to cement these strategies in order to secure the best results. Here are some of the …
As we move into the oncoming year, we often challenge ourselves to reflect on what worked and what did not in our lives. This introspection should lead to changes in the way we think and act. Your business can take this strategy to heart. The start of a new calendar year brings with it opportunities to shed bad habits and …
All over the world, popular destination countries are embroiled in political conflict. Economic downturns in Europe and Asia also add to this feeling of global uncertainty. This turmoil has caused a reduction in luxury travel participation over the past year by 1 percent. While that number might not sound like a lot, it adds up quickly when discussing ultra-wealthy clientele …
The face of higher education in America and across the world has been shifting in the past decade. In 2015, those adjustments are predicted to bring even more diversity to the traditional conception of higher education. Students fresh out of high school and jumping into a four year degree are becoming less of the norm. A variety of educational opportunities …
Content marketing has taken a bold turn to become one of the dominant methods of digital marketing online. According to Forbes, 60 percent of businesses are participating in content marketing. Even more astounding, 93 percent of business-to-business marketers have begun including content marketing as a significant portion of their marketing plan. 2015 is set to be a banner year for …
Concerns over the subtle nature of online pharmaceutical ads has prompted health community members to consider imposing new standards. Researchers from the University of Pennsylvania School of Medicine and the Leonard Davis Institute of Health Economics jointly published an article in The New England Journal of Medicine (NEJM) earlier this month discussing the issue. Their main point of contention …
