Key Factor in Successful Website Analysis

Key Factor in Successful Website Analysis:  Accurate Data In today’s world of internet marketing, there is a great deal of easy-to-access and valuable data available.  However, with all this readily accessible data, there comes a new factor to consider before conducting analysis to inform marketing decisions:  how accurate is your data?  Answering this question is not easy, given the numerous …

Timeless Tips for Monitoring the Success of your Online Efforts

Successful businesses are based on sound strategy and measurable objectives.  Whether you are a traditional marketing communications professional, a web content manager, or anyone else conducting business online, it is vital to define your online goals or key performance indicators (KPIs).  We have actually worked with a number of organizations on a consulting basis just to help them define and …