Content marketing has taken a bold turn to become one of the dominant methods of digital marketing online. According to Forbes, 60 percent of businesses are participating in content marketing. Even more astounding, 93 percent of business-to-business marketers have begun including content marketing as a significant portion of their marketing plan. 2015 is set to be a banner year for …
More on Hummingbird
As discussed in a previous blog post, Google has officially launched its new search algorithm, Hummingbird, a semantic search designed to focus on the meaning of an entire query, as opposed to only separate words, in order to create more accurate, well-matched search results. Hummingbird has been running for about a month, and it is interesting to start evaluating it …
Hummingbird: Google’s New Search Algorithm
Google recently announced an ambitious change to its search engine. It has developed an algorithm re-write, which will allow Google Search to handle more complex queries with much more authentic and accurate search results. The new algorithm, Hummingbird, is the most comprehensive change to the Google algorithm since 2000. The basis of the change is an effort to focus upon …
2013 Search Engine Ranking Factors – Data and Conclusions
The 2013 Search Engine Ranking Factors report has been released by Moz. In a field as data-driven as SEO/SEM, it is always worth evaluating large scale data such as this. In the past, Google has said that it uses over 200 signals in its search algorithm. (Note: It is unclear how much this has changed since the recent introduction of …