Hummingbird: Google’s New Search Algorithm

Google recently announced an ambitious change to its search engine.  It has developed an algorithm re-write, which will allow Google Search to handle more complex queries with much more authentic and accurate search results.  The new algorithm, Hummingbird, is the most comprehensive change to the Google algorithm since 2000. The basis of the change is an effort to focus upon …

2013 Search Engine Ranking Factors – Data and Conclusions

The 2013 Search Engine Ranking Factors report has been released by Moz. In a field as data-driven as SEO/SEM, it is always worth evaluating large scale data such as this. In the past, Google has said that it uses over 200 signals in its search algorithm.  (Note:  It is unclear how much this has changed since the recent introduction of …