As a new year is upon us, it’s a good time to reflect on what the past twelve months have brought. It’s safe to say that 2018 was a rollercoaster of events. For young people, 2018 was a particularly turbulent year, with many highs and some lows as well. Let’s take a look at what the past year has been …
What Do Millennials and Gen Z Really Want For Christmas
Now that Thanksgiving has passed, the holiday season is officially upon us, and it is time to begin deciding what gifts to get the Millennials and Gen Z consumers in your life. Historically, there has been a misconception that these generations only have a desire for technology-related gifts such as gaming consoles and iPhones. While this has been true to …
Millennial and Gen Z Media Consumption
It is no secret that Millennials and Gen Z consumers have done much to shape the world we know today. From their desire to have shared experiences with friends to their unique spending habits, young consumers have transformed the way many brands interact with their consumers. Nowhere is this more prevalent than in their media consumption, but Millennial and Gen …