Content marketing has taken a bold turn to become one of the dominant methods of digital marketing online. According to Forbes, 60 percent of businesses are participating in content marketing. Even more astounding, 93 percent of business-to-business marketers have begun including content marketing as a significant portion of their marketing plan. 2015 is set to be a banner year for …
Financial Services Marketing Excellence in 2014
The financial marketing industry is always quick to point out the successes of its members. By looking to industry leaders, every company stands to learn something about novel approaches that can shape the way they do business. In this spirit, the Digital Marketing of Financial Services research initiative has recognized eight financial firms whose digital marketing strategies set new standards …