The Top 20 Valuable Facebook Statistics – Updated December 2018

Facebook represents a continually evolving marketing platform and communication channel especially given the recent news coverage and insights.  As marketers, we routinely hear customer/prospect insights about their views of all social media channels which require us to make well-informed, digitally driven decisions in ways to communicate with our audience.  The following statistics highlight some relevant Facebook facts and can ultimately …

2015 Digital Marketing: What Worked?

This past year was a whirlwind for marketers. Changes that have been brewing for years have now crystallized to become the new reality of the marketing landscape. While the transition has been exciting, it has also not been easy. Many companies have had the face the realities of trial and error before finding success. Here are some of the strategies …

2015 Financial Content Marketing Trends

Content marketing has taken a bold turn to become one of the dominant methods of digital marketing online. According to Forbes, 60 percent of businesses are participating in content marketing. Even more astounding, 93 percent of business-to-business marketers have begun including content marketing as a significant portion of their marketing plan. 2015 is set to be a banner year for …

Facebook Promoted Posts: The Potential Impact

Facebook continues its often controversial evolution with the roll-out of “promoted posts,” posts that are included in more news feeds than they would reach organically because businesses and brands are paying for it. From a social media marketing standpoint, the main issue is whether these paid posts are causing the exclusion of posts by brands that users have liked and that would have …