Triggered Message Click Rates Over 119 Percent Higher Than Normal Business Email.

According to the June 2012 Epsilon and Direct Market Association’s Email Experience Council’s Email Trends and Benchmarks report triggered email messages had a 119% higher click through rate than standard “business as usual” (BAU) email messages.  This significantly stronger click rate than traditional email marketing spotlights a prime opportunity to create triggered email messages to help boost online response rates and …