Below you'll find a list of all posts that have been tagged as “digital marketing”
As a new year is upon us, it’s a good time to reflect on what the past twelve months have brought. It’s safe to say that 2018 was a rollercoaster of events. For young people, 2018 was a particularly turbulent year, with many highs and some lows as well. Let’s take a look at what the past year has been …
When you hear the term “pop-up,” where does your mind initially go? Is it to those annoying windows that open when you navigate to a specific web page? Those are the pop-ups of the past. The pop-ups of the future are small stores that open for a limited time, often with a limited audience. These pop-ups are the marketing trend …
This past year was a whirlwind for marketers. Changes that have been brewing for years have now crystallized to become the new reality of the marketing landscape. While the transition has been exciting, it has also not been easy. Many companies have had the face the realities of trial and error before finding success. Here are some of the strategies …
While marketing as a whole has been undergoing some radical changes, business to business content marketing strategies have begun to find their footing. Ideas that were bold several years ago have become tried-and-true means of attaining success. In 2016, B2B content marketers will seek to cement these strategies in order to secure the best results. Here are some of the …
Moving into the New Year, your company may be wondering how to redirect its efforts for a more successful 2015. While there is no “magic bullet”, there are a few factors that companies are positioning as major priorities to help their success.
As we move into the oncoming year, we often challenge ourselves to reflect on what worked and what did not in our lives. This introspection should lead to changes in the way we think and act. Your business can take this strategy to heart. The start of a new calendar year brings with it opportunities to shed bad habits and …
All over the world, popular destination countries are embroiled in political conflict. Economic downturns in Europe and Asia also add to this feeling of global uncertainty. This turmoil has caused a reduction in luxury travel participation over the past year by 1 percent. While that number might not sound like a lot, it adds up quickly when discussing ultra-wealthy clientele …
The financial marketing industry is always quick to point out the successes of its members. By looking to industry leaders, every company stands to learn something about novel approaches that can shape the way they do business. In this spirit, the Digital Marketing of Financial Services research initiative has recognized eight financial firms whose digital marketing strategies set new standards …
Giant strides in health care reform, technology and public policy are changing the landscape of the pharmaceutical industry as we know it. In order for marketing techniques to keep pace, drastic adjustments are needed for how the industry approaches branding, distribution and even in how it measures success.
Concerns over the subtle nature of online pharmaceutical ads has prompted health community members to consider imposing new standards. Researchers from the University of Pennsylvania School of Medicine and the Leonard Davis Institute of Health Economics jointly published an article in The New England Journal of Medicine (NEJM) earlier this month discussing the issue. Their main point of contention …
