This past year was a whirlwind for marketers. Changes that have been brewing for years have now crystallized to become the new reality of the marketing landscape. While the transition has been exciting, it has also not been easy. Many companies have had the face the realities of trial and error before finding success. Here are some of the strategies …
B2B Content Marketing Trends for 2016
While marketing as a whole has been undergoing some radical changes, business to business content marketing strategies have begun to find their footing. Ideas that were bold several years ago have become tried-and-true means of attaining success. In 2016, B2B content marketers will seek to cement these strategies in order to secure the best results. Here are some of the …
2016: What You Should Focus on for Digital Marketing
Moving into the New Year, your company may be wondering how to redirect its efforts for a more successful 2015. While there is no “magic bullet”, there are a few factors that companies are positioning as major priorities to help their success.
New Year’s Resolutions for Digital Marketers
As we move into the oncoming year, we often challenge ourselves to reflect on what worked and what did not in our lives. This introspection should lead to changes in the way we think and act. Your business can take this strategy to heart. The start of a new calendar year brings with it opportunities to shed bad habits and …
2015 Financial Content Marketing Trends
Content marketing has taken a bold turn to become one of the dominant methods of digital marketing online. According to Forbes, 60 percent of businesses are participating in content marketing. Even more astounding, 93 percent of business-to-business marketers have begun including content marketing as a significant portion of their marketing plan. 2015 is set to be a banner year for …
Financial Services Marketing Excellence in 2014
The financial marketing industry is always quick to point out the successes of its members. By looking to industry leaders, every company stands to learn something about novel approaches that can shape the way they do business. In this spirit, the Digital Marketing of Financial Services research initiative has recognized eight financial firms whose digital marketing strategies set new standards …
Marketing for the Pharmaceutical Industry in 2015
Giant strides in health care reform, technology and public policy are changing the landscape of the pharmaceutical industry as we know it. In order for marketing techniques to keep pace, drastic adjustments are needed for how the industry approaches branding, distribution and even in how it measures success.
Identifying Your Online Community
Identifying an online community for your business is an essential step towards expanding your online presence and the reach of your brand. It is an ongoing process and requires a significant time investment, but we’ve come up with some key strategies to organize and simplify the process. Determine who you want in your audience and how you can connect with …
Content Marketing Trends for 2014
With almost half of the world’s population now able to access the internet, there’s no denying the ever-increasing importance of digital marketing’s role in reaching consumers. Understanding online content trends can help marketers create and refine strategies, making the most of their time and budget.
Creating a Shareable Content Marketing Plan
Strategies to Add Linkability and Value to your Content Marketing Plan It is vital to consistently and continually craft linkable content in order to add value to your website and overall marketing strategy. Creating linkable assets is an integral part of an effective content marketing marketing strategy, but how in the world do you get started? To begin with we …