2015 Digital Marketing: What Worked?

This past year was a whirlwind for marketers. Changes that have been brewing for years have now crystallized to become the new reality of the marketing landscape. While the transition has been exciting, it has also not been easy. Many companies have had the face the realities of trial and error before finding success. Here are some of the strategies …

2015 Financial Content Marketing Trends

Content marketing has taken a bold turn to become one of the dominant methods of digital marketing online. According to Forbes, 60 percent of businesses are participating in content marketing. Even more astounding, 93 percent of business-to-business marketers have begun including content marketing as a significant portion of their marketing plan. 2015 is set to be a banner year for …

Financial Services Marketing Excellence in 2014

The financial marketing industry is always quick to point out the successes of its members. By looking to industry leaders, every company stands to learn something about novel approaches that can shape the way they do business. In this spirit, the Digital Marketing of Financial Services research initiative has recognized eight financial firms whose digital marketing strategies set new standards …

Content Marketing Trends for 2014

With almost half of the world’s population now able to access the internet, there’s no denying the ever-increasing importance of digital marketing’s role in reaching consumers. Understanding online content trends can help marketers create and refine strategies, making the most of their time and budget.

Creating a Shareable Content Marketing Plan

Strategies to Add Linkability and Value to your Content Marketing Plan It is vital to consistently and continually craft linkable content  in order to add value to your website and overall marketing strategy.  Creating linkable assets is an integral part of an effective content marketing marketing strategy, but how in the world do you get started? To begin with we …