2015 Digital Marketing: What Worked?

This past year was a whirlwind for marketers. Changes that have been brewing for years have now crystallized to become the new reality of the marketing landscape. While the transition has been exciting, it has also not been easy. Many companies have had the face the realities of trial and error before finding success. Here are some of the strategies …

Are Community College Students the New Target Demographic?

A sudden rise in attendance at community colleges has led to a reassessment of the typical student marketing strategy. More people are seeking out community-based education institutions because of their flexible schedules and dedication to providing practical knowledge. Educational marketers are taking notice of this trend and seeking out new ways to reach their audience. Non-profit and for-profit institutions alike …