This past year was a whirlwind for marketers. Changes that have been brewing for years have now crystallized to become the new reality of the marketing landscape. While the transition has been exciting, it has also not been easy. Many companies have had the face the realities of trial and error before finding success. Here are some of the strategies …
New Year’s Resolutions for Digital Marketers
As we move into the oncoming year, we often challenge ourselves to reflect on what worked and what did not in our lives. This introspection should lead to changes in the way we think and act. Your business can take this strategy to heart. The start of a new calendar year brings with it opportunities to shed bad habits and …
2015 Luxury Travel: Visual Marketing Trends
Visual emphasis in marketing has been growing by leaps and bounds over the past several years. In 2015, that trend is set to continue. Luxury brands are upping the ante on marketing research. They are also prioritizing production of engaging visual content and brand images for their clients.
Higher Education in 2015
The face of higher education in America and across the world has been shifting in the past decade. In 2015, those adjustments are predicted to bring even more diversity to the traditional conception of higher education. Students fresh out of high school and jumping into a four year degree are becoming less of the norm. A variety of educational opportunities …
Are Community College Students the New Target Demographic?
A sudden rise in attendance at community colleges has led to a reassessment of the typical student marketing strategy. More people are seeking out community-based education institutions because of their flexible schedules and dedication to providing practical knowledge. Educational marketers are taking notice of this trend and seeking out new ways to reach their audience. Non-profit and for-profit institutions alike …