This past year was a whirlwind for marketers. Changes that have been brewing for years have now crystallized to become the new reality of the marketing landscape. While the transition has been exciting, it has also not been easy. Many companies have had the face the realities of trial and error before finding success. Here are some of the strategies …
Financial Services Marketing Excellence in 2014
The financial marketing industry is always quick to point out the successes of its members. By looking to industry leaders, every company stands to learn something about novel approaches that can shape the way they do business. In this spirit, the Digital Marketing of Financial Services research initiative has recognized eight financial firms whose digital marketing strategies set new standards …
Predictions for the Future Based on 2013 Lessons Learned
There were a number of key 2013 takeaways based on in-depth data analysis of a number of critical online marketing areas. Here are some key points and thoughts on how to react to them for the future: