Internet Marketing Facts & Figures

A few notable internet marketing facts and figures that we’re following closely.

  • The use of video content has risen from 52% in 2011 to 70% in 2012.
  • According to Hubspot social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC.  This is an interesting perspective, but is a like or follow the same as a traditionally generated marketing lead.  [Read more @]
  • According to Gannet Local 90% of all media interactions are screen based, with Americans spending an average of 4.4 hours per day in front of screens.
  • Hubspot reports that one quarter of marketers report their top challenge in 2013 is proving the ROI of their inbound marketing efforts.