Optimizing for Results, Not Just Rankings

Limiting your focus to high search engine rankings can take away from the bigger picture and your larger goal: clicks that translate into better site exposure, stronger branding and increased business. Top rankings are only one step in effective search engine marketing. What SEO can draw from PPC Strategies Historically, search engine optimization (SEO) and pay per click (PPC) were treated as …

Triggered Message Click Rates Over 119 Percent Higher Than Normal Business Email.

According to the June 2012 Epsilon and Direct Market Association’s Email Experience Council’s Email Trends and Benchmarks report triggered email messages had a 119% higher click through rate than standard “business as usual” (BAU) email messages.  This significantly stronger click rate than traditional email marketing spotlights a prime opportunity to create triggered email messages to help boost online response rates and …

Dark Social: Site Traffic That Defies Tracking

Social networking on the web did not necessarily begin with Friendster or Facebook. It has been there all along, just less organized, structured and quantifiable. Every time someone shares a link with someone else via email or instant messaging, that is a form of social networking that can’t be easily classified using web analytics programs. Alexis Madigral of The Atlantic calls this type …

YouTube Search Change

YouTube search is now ranking videos based on time spent watching, instead of just on clicks. In this way, YouTube hopes to reward videos that viewers spend the most time watching and provide better search results for site users. A new “Time Watched” report has been added to YouTube Analytics. If you are using YouTube as part of your online …

Google’s New Disavow Tool: Should You Use It?

Google’s New Disavow Tool: Should You Use It? The short answer is, probably not. For more, read on… What is Google’s Disavow Tool? The Disavow tool is a way for you to instruct Google to ignore unnatural (spammy) links that are hurting your site’s Google search rankings. What could make you a candidate for using this tool? If you have received …

Increase your website sales and conversions through website optimizer

One of the best things to have come from the current economic downturn has been a renewed interest in making sure that we’re maximizing our online results.  Quite frankly every visitor is extremely important and we need to make sure that we’re doing everything possible to connect with each and every website visitors.  I wish I could say this focus …

Internet Marketing Lessons from the Olympics

It is hard to believe that the Olympics have already come and gone.  The level of competition was simply stunning and it’s staggering to consider all of the memorable events we witnessed.  Whether it was seeing Michael Phelps become the most decorated Olympian of all time or watching any of the other simply heroic athletic efforts we felt our hearts challenged to reach beyond …

Research Shows the Google Effect on Our Memory

A client shared with me today how she no longer has to worry about typos because of her growing awareness that Google is auto-correcting her search queries. She said, “I no longer have to worry about typos because Google always just knows what I meant and fixes it for me.” Whether we want to admit it or not our thought process about how we use search is changing. As most of us know Google has the ability to auto-correct your typos and in some cases will reformulate your search to give you a more precise result. I remember when auto-correct first came out and the backlash against Google correcting your search. All that has changed as we’ve grown more and more accustomed to Google just figuring out what we meant. However, has the precision of Google’s “intelligent search results” shaped our memory?