The New SEO Process: Holistic Strategies Get Results

The latest in SEO is an approach that integrates other aspects of online and traditional marketing to maximize results.  The key components of this highly strategic approach are: Opportunity Exploration:  This stage of the SEO process includes gaining a comprehensive understanding of business objectives, target audience, and the competition. The best SEO strategies focus on meeting goals using a holistic …

External Factors Can Cause Unexpected Mass Google Ranking Changes

Every so often, there is a noticeable spike in Google ranking changes on a particular day for no easily discernible reason.  The obvious place to look for answers is a Google algorithm update for that day, but if this is not the case, it’s worth considering other possibilities.  One such ranking flux occurred on December 13th, with no confirmed algorithm …

Ten Essential Enterprise SEO Facts

Search Engine Optimization is of vital importance to successful online marketing plans and plays a huge role in their ROI. Like the web itself, SEO is constantly evolving, due to Google’s ever-changing search algorithm, competitors’ actions, and any number of other strategic factors. The list below provides some of the latest information you need to maximize your SEO efforts. Conversion …

Timeless Tips for Monitoring the Success of your Online Efforts

Successful businesses are based on sound strategy and measurable objectives.  Whether you are a traditional marketing communications professional, a web content manager, or anyone else conducting business online, it is vital to define your online goals or key performance indicators (KPIs).  We have actually worked with a number of organizations on a consulting basis just to help them define and …

Top 10 Mobile Optimization Tips

During a recent discussion with a mobile app guru we were discussing the importance of optimization that is uniquely positioned for the mobile market.  In several instances we’ve seen over the past few years, many mobile websites tend to be optimized exactly the same as a traditional desktop website.  While there are some commonalities there are also some very distinctive …

Facebook Promoted Posts: The Potential Impact

Facebook continues its often controversial evolution with the roll-out of “promoted posts,” posts that are included in more news feeds than they would reach organically because businesses and brands are paying for it. From a social media marketing standpoint, the main issue is whether these paid posts are causing the exclusion of posts by brands that users have liked and that would have …

Top 10 Online Marketing Measurement Points for 2013

When using the influential online marketing tools of key word optimization and paid ads/listings, understanding the impact of Search Engine Results Pages (SERPs) and Return on Investment (ROI) on your online marketing efforts is vitally important.  Continual and consistent monitoring, analyzing and responding to your data is the best way to gain a comprehensive picture of your search engine results and how to …

The Latest News on Google Mobile: Google Now

Google Now, especially when used along with Voice Search, is a tool that continues the evolution of mobile search. It goes beyond traditional search by incorporating users’ search history, location, time of day and other categories of information to predict their needs. With the Jelly Bean Android update, Google Now’s content has expanded to include weather, stocks, traffic, calendar reminders, sports scores, nearby restaurants …

Optimizing for Results, Not Just Rankings

Limiting your focus to high search engine rankings can take away from the bigger picture and your larger goal: clicks that translate into better site exposure, stronger branding and increased business. Top rankings are only one step in effective search engine marketing. What SEO can draw from PPC Strategies Historically, search engine optimization (SEO) and pay per click (PPC) were treated as …

Triggered Message Click Rates Over 119 Percent Higher Than Normal Business Email.

According to the June 2012 Epsilon and Direct Market Association’s Email Experience Council’s Email Trends and Benchmarks report triggered email messages had a 119% higher click through rate than standard “business as usual” (BAU) email messages.  This significantly stronger click rate than traditional email marketing spotlights a prime opportunity to create triggered email messages to help boost online response rates and …

Dark Social: Site Traffic That Defies Tracking

Social networking on the web did not necessarily begin with Friendster or Facebook. It has been there all along, just less organized, structured and quantifiable. Every time someone shares a link with someone else via email or instant messaging, that is a form of social networking that can’t be easily classified using web analytics programs. Alexis Madigral of The Atlantic calls this type …

YouTube Search Change

YouTube search is now ranking videos based on time spent watching, instead of just on clicks. In this way, YouTube hopes to reward videos that viewers spend the most time watching and provide better search results for site users. A new “Time Watched” report has been added to YouTube Analytics. If you are using YouTube as part of your online …

Google’s New Disavow Tool: Should You Use It?

Google’s New Disavow Tool: Should You Use It? The short answer is, probably not. For more, read on… What is Google’s Disavow Tool? The Disavow tool is a way for you to instruct Google to ignore unnatural (spammy) links that are hurting your site’s Google search rankings. What could make you a candidate for using this tool? If you have received …

Increase your website sales and conversions through website optimizer

One of the best things to have come from the current economic downturn has been a renewed interest in making sure that we’re maximizing our online results.  Quite frankly every visitor is extremely important and we need to make sure that we’re doing everything possible to connect with each and every website visitors.  I wish I could say this focus …

Internet Marketing Lessons from the Olympics

It is hard to believe that the Olympics have already come and gone.  The level of competition was simply stunning and it’s staggering to consider all of the memorable events we witnessed.  Whether it was seeing Michael Phelps become the most decorated Olympian of all time or watching any of the other simply heroic athletic efforts we felt our hearts challenged to reach beyond …

Research Shows the Google Effect on Our Memory

A client shared with me today how she no longer has to worry about typos because of her growing awareness that Google is auto-correcting her search queries. She said, “I no longer have to worry about typos because Google always just knows what I meant and fixes it for me.” Whether we want to admit it or not our thought process about how we use search is changing. As most of us know Google has the ability to auto-correct your typos and in some cases will reformulate your search to give you a more precise result. I remember when auto-correct first came out and the backlash against Google correcting your search. All that has changed as we’ve grown more and more accustomed to Google just figuring out what we meant. However, has the precision of Google’s “intelligent search results” shaped our memory?