New Standards for Pharmaceutical Digital Marketing

  Concerns over the subtle nature of online pharmaceutical ads has prompted health community members to consider imposing new standards. Researchers from the University of Pennsylvania School of Medicine and the Leonard Davis Institute of Health Economics jointly published an article in The New England Journal of Medicine (NEJM) earlier this month discussing the issue. Their main point of contention …

Online Branding Strategy: Developing Your Brand’s Personality

When branding a big or small business, it will be to your advantage to develop the brand’s personality first- before an unwanted personality develops on its own. While a brand’s identity is captured and conveyed in logos, font selection, colors, etc., your brand’s personality should be associated with the characteristics and human emotions that reflect your customer base. Here are …

What to With the Extra Domains You Bought

Domain Name Strategies That Work Many businesses are taking the smart advice of trying to spread out their web presence through multiple domains. They know that only registering one domain name runs the risk of others encroaching on your branding territory, perhaps even using some of your trademarks. They also know that other domains can be used to diversify your …

Do Not Forget Mom and Dad: How to Reach the Decision Makers

When promoting your campus or programs to an audience, it seems obvious to target the students directly. They are the ones who will be applying; they are the ones that you will ultimately have to convince. On the other hand, no matter how independent a young adult is, his or her parents will usually have the final say, as the …

The Value of Personalization for Financial Services Companies

For far too many years, financial services companies have relied upon mass-produced technology and approaches to deliver their product. This has resulted in a cookie-cutter, one-size-fits-all approach.In today’s market is leaving younger customers cold. Such a standardized approach leaves customers feeling like they are trapped in a stiff, restrictive environment.It may be time for banks and credit unions to consider …

Basics of Online Reputation Management

If you are in business, you already know reputation management is vital to your success. When everything is going your way and the press is positive, life is good. When it is not, well… You may have heard the saying “Nothing is so good that someone somewhere will not like it.” Bad reviews, an angry customer, even a typo can …

Analytics That Drive Business Now

What Kind of Analytics Can Best Help My Company? The internet has permanently transformed marketing. In the pre-Internet days the Herculean task was to convince potential clients and customers that they had to reach you either via phone or in person or even to reach you by mail. It seems almost comical to think that we’d be dependent upon someone …

Four Internet Strategies to Improve Hospital Marketing & Medical Practice Marketing

In the past, hospital marketing and general health-care marketing  involved brand management and patient education. Due to the pervasive growth of the Net some hospital marketers and marketing professionals for medical practices are having a hard time adjusting. Being able to stay on the cutting-edge while remaining relevant and accessible has become key for successful hospital and medical marketing. Patients …

Hottest Travel Marketing Trends

Marketing Trends for Travel Destinations Years ago, being exotic was enough to brand your destination, company or organization. These days, “exotic” has become a relative term. Thanks to the internet, people have generally become less curious about seeing the generic aspects of a place like Paris or Aruba. Instead, they want to know about the “hot spots,” the places that …

Measuring the Effectiveness of Website Content

Analyzing the success of your content marketing can be challenging given the large amount of data to consider. It is essential to have an organized, streamlined, and strategic way to weigh and consider your content metrics. And it is vital to go beyond likes and thumbs up to dig deeper into what is working and why. The Moz One Metric …

Why Understanding Mobile Advertising Has Become Business Critical

We all know that mobile is here and it’s going to stay. Gone are the days where we needed to have personal computers at home, hardwired to the internet to shop online, surf the web, or send an email. Now we have smooth, sleek, one-hand-friendly smart phones and tablets bringing the Internet literally to the control of our fingertips. How many of us are pull out our smartphone while waiting for a friend to ‘check in’ on Facebook or Tweet about your happenings? You’re not alone, my friend. Adults average over 2 hours a day on their mobile devices.

Top 20 Most Valuable Twitter Statistics

We’re all continually trying to keep our finger on the pulse of social media and which channel makes the most sense for our business.  This is not always an easy answer so we’ve put together a list of the Top 20 Twitter Statistics that we feel every marketer needs to know from the top sources including information directly from Twitter’s …

Content Marketing Trends for 2014

With almost half of the world’s population now able to access the internet, there’s no denying the ever-increasing importance of digital marketing’s role in reaching consumers. Understanding online content trends can help marketers create and refine strategies, making the most of their time and budget.

Creating a Shareable Content Marketing Plan

Strategies to Add Linkability and Value to your Content Marketing Plan It is vital to consistently and continually craft linkable content  in order to add value to your website and overall marketing strategy.  Creating linkable assets is an integral part of an effective content marketing marketing strategy, but how in the world do you get started? To begin with we …

More on Hummingbird

As discussed in a previous blog post, Google has officially launched its new search algorithm, Hummingbird, a semantic search designed to focus on the meaning of an entire query, as opposed to only separate words, in order to create more accurate, well-matched search results.  Hummingbird has been running for about a month, and it is interesting to start evaluating it …