Dream Big – Developing Your Entrepreneurial Mindset

Summary:  As we head into a New Year it is a great reminder to take a step back, assess the last year and dream big for the year ahead.  Bonny Simi from JetBlue Technology Ventures, shares some amazing insights. “Go to a good college. Be in the Olympics. Work in TV and become a pilot. These were the goals of …

Shopping Trends for Holidays 2016 – Effects for 2017

Who is buying this holiday season?  The answer is simple:  Everyone!  Regardless of age, the market research is showing that spending is up for everyone this holiday season.  One audience is particular has drawn our attention – centennials or Generation Z.  The most recent research is also showing that spending amongst centennials has little difference regardless of gender or race. …

Mobile Marketing Trends – December 2016

Unlike many of our digital marketing articles which are intended to provide you with a digital advertising snapshot, this article is committed to a cumulative sharing of information and insights that could be impacting your mobile marketing and digital marketing strategies.  As a digital marketing consulting group, Zephoria is here to help and support you and your team so if …

Pharma Companies On Social Media – A New Perspective

Who’s not been impacted by social media in 2016? Individuals and businesses alike have jumped on the bandwagon, and everyone seems to be tweeting, updating their status, and more.  But are the pharmaceutical companies participating in these new mediums of communication? A recent study suggests that some have jumped on board, while others may have been reluctant to join in. …

Pinterest Marketing – Updated August 2016

Pinterest Marketing – Statistics You Can Use Followers of Pinterest have skyrocketed in recent years, with at least 110 million active users in September 2015. (Social Pilots) Sounds like a ready made audience who wants to learn more about your business.  Don’t miss the chance to market to this amazing group of customers or prospects!  If you’re not already schooled …

2015 Digital Marketing: What Worked?

This past year was a whirlwind for marketers. Changes that have been brewing for years have now crystallized to become the new reality of the marketing landscape. While the transition has been exciting, it has also not been easy. Many companies have had the face the realities of trial and error before finding success. Here are some of the strategies …

How to Market Luxury Travel During Global Unrest

All over the world, popular destination countries are embroiled in political conflict. Economic downturns in Europe and Asia also add to this feeling of global uncertainty. This turmoil has caused a reduction in luxury travel participation over the past year by 1 percent. While that number might not sound like a lot, it adds up quickly when discussing ultra-wealthy clientele …

Are Community College Students the New Target Demographic?

A sudden rise in attendance at community colleges has led to a reassessment of the typical student marketing strategy. More people are seeking out community-based education institutions because of their flexible schedules and dedication to providing practical knowledge. Educational marketers are taking notice of this trend and seeking out new ways to reach their audience. Non-profit and for-profit institutions alike …

2015 Financial Content Marketing Trends

Content marketing has taken a bold turn to become one of the dominant methods of digital marketing online. According to Forbes, 60 percent of businesses are participating in content marketing. Even more astounding, 93 percent of business-to-business marketers have begun including content marketing as a significant portion of their marketing plan. 2015 is set to be a banner year for …

Financial Services Marketing Excellence in 2014

The financial marketing industry is always quick to point out the successes of its members. By looking to industry leaders, every company stands to learn something about novel approaches that can shape the way they do business. In this spirit, the Digital Marketing of Financial Services research initiative has recognized eight financial firms whose digital marketing strategies set new standards …

New Standards for Pharmaceutical Digital Marketing

  Concerns over the subtle nature of online pharmaceutical ads has prompted health community members to consider imposing new standards. Researchers from the University of Pennsylvania School of Medicine and the Leonard Davis Institute of Health Economics jointly published an article in The New England Journal of Medicine (NEJM) earlier this month discussing the issue. Their main point of contention …

Online Branding Strategy: Developing Your Brand’s Personality

When branding a big or small business, it will be to your advantage to develop the brand’s personality first- before an unwanted personality develops on its own. While a brand’s identity is captured and conveyed in logos, font selection, colors, etc., your brand’s personality should be associated with the characteristics and human emotions that reflect your customer base. Here are …

What to With the Extra Domains You Bought

Domain Name Strategies That Work Many businesses are taking the smart advice of trying to spread out their web presence through multiple domains. They know that only registering one domain name runs the risk of others encroaching on your branding territory, perhaps even using some of your trademarks. They also know that other domains can be used to diversify your …

Do Not Forget Mom and Dad: How to Reach the Decision Makers

When promoting your campus or programs to an audience, it seems obvious to target the students directly. They are the ones who will be applying; they are the ones that you will ultimately have to convince. On the other hand, no matter how independent a young adult is, his or her parents will usually have the final say, as the …