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Top 10 Twitter Statistics – Updated August 2020

Twitter Statistics Twitter released the fourth-quarter results for 2019 on February 6, 2020.  We will let you know as soon as these new data-points have officially been updated.  We are finding that a large number of digital marketers are increasingly leveraging the power of Twitter to extend the message of their brand.  To frankly and openly discuss the potential power of all social media channels email Dan Noyes at dnoyes@zephoria.com to discuss how these changes could impact your brand. Core Metric Reporting – Twitter has increased their year over year Monetizeable Daily Active Users (mDAU) by 21 percent which Twitter ... Read more

The Top 20 Valuable Facebook Statistics – Updated August 2020

Facebook represents a continually evolving marketing platform and communication channel especially given the recent news coverage and insights.  As marketers, we routinely hear customer/prospect insights about their views of all social media channels which require us to make well-informed, digitally-driven decisions in ways to communicate with our audience.  The following statistics highlight some relevant Facebook facts and can ultimately help you to navigate it better, increasing your return on investment (ROI) and leading to greater marketing success. Core Datapoints Review & Updated  June 22, 2020, based upon Facebook’s official investor relations information. Worldwide, there are over 2.6 billion monthly active ... Read more

The Top 10 Valuable Snapchat Statistics – Updated August 2020

Snapchat Statistics Snapchat’s growth is simply astounding as is its revenue and we had to expand our list to more than 10 incredible stats to consider.  With well over 125 million people watching news stories on Snapchat this year, and more than half of the U.S. Gen Z population is watching news content on Discover marketers can’t ignore the role of Snapchat in their digital communication efforts. There is no denying that Snapchat is a force that digital marketers need to consider. Snapchat Statistics for Q2 2020 Usage: Daily Active Users increased to 238 million in Q2 2020 from 229 ... Read more

Understanding Millennials and Gen Z Perspectives on Work

Millennials and Gen Z are well-known for transitioning through many different roles and navigating multiple career changes during their professional trajectories. According to a new poll by Zapier, Millennial and Gen Z professionals will transition through numerous jobs, especially in the early stages of their careers. The report found that for those who are between 18 and 39 years old, employees plan to stay at their current role for 6 to 10 years. But, it’s important not to confuse Millennials’ and Gen Z ‘s embracing of professional transition with a lack of dedication to their work. In fact, these young ... Read more

Millennial Purchasing Trends – The Toy Industry

It is a well-known fact that the toy industry is a thriving sector among young consumers. However, it might come as a surprise that the toy industry is thriving not only among young consumers and children. The toy industry is also becoming more popular than ever before with older Millennials as well. The toy industry has discovered not only how to connect with Millennial adults’ sense of nostalgia through products like board games, superhero collectibles, comic books, and others. They have also pioneered ways to provide toys and playthings for the older Millennial consumers between 19 and 37 years old. ... Read more

Differences between Gen Z and Millennials

How is Gen Z different than Millennials? Just look at their dream employers. If you think members of Gen Z (born mid-1990s to mid-2000s) are interchangeable with Millennials (born 1980s), think again. The two groups are extremely different, and nothing shows that more clearly than examining their dream employers. Youth marketing and millennial research recently asked both groups questions about their dream careers and employers. The answers from Gen Z respondents (ages 13 to 17) and Millennials (ages 18 to 36) showed some overlap, but striking differences too.  For example, both groups’ ideal career is an artist or other creative, ... Read more

Three Marketing Trends to Embrace – June 2019

Like a parent, a marketer’s job is never done. When it comes to successful marketing, perpetual motion and attention to the ever-changing task at hand is the name of the game. Annually, the business and consumer worlds are inundated with new social and technological trends that demand the near-constant attention of digital marketers. This may seem like a daunting scenario, especially when you are already doing all that you can. That’s why it’s more critical than ever to choose carefully the marketing trends and techniques you invest your time and money in. Here are three marketing trends that you should ... Read more

Disney Marketing Strategy – Insights From “The Happiest Place on Earth”

There’s a reason it’s known as “The Happiest Place on Earth.” Whether you’re a six-year-old child becoming enamored with fairytales, princesses, and grand adventures for the first time, a parent experiencing these classic stories anew through the eyes of your child, or simply someone looking to re-enchant the world and re-discover the ordinary magic in our everyday lives, there is no better place for you than Walt Disney World. As a young urban professional visiting Disney World for the first time in many years, I was excited to experience the parks and the people, the stories and the rides, and ... Read more

Your Mobile Marketing Strategy

Five Critical Steps to Creating A Successful Mobile Website Strategy More than half of all web traffic comes from mobile devices, like phones and tablets. However, mobile conversion rates – the percentage of people who opt-in to a mobile marketing campaign (out of the total number of people who saw the campaign) – can have conversion rates significantly lower than desktop. It’s vitally important to understand that the key to the discrepancy between mobile and desktop conversions is a simple lack of awareness.  Research suggests many CEOs have failed to prioritize mobile properly because they’re unaware their current mobile strategy might ... Read more

The Best Times to Post on LinkedIn

In addition to inspirational quotes on leadership and videos about mentors who have inspired us, the professional social networking site LinkedIn is no longer just a place for individuals, but a hotbed for brand building. Following Microsoft’s $26.2 billion purchase of LinkedIn in 2016, the company released many new tools to help businesses capture larger audiences for larger amounts of time, like a trending stories section and fresh native video feature. Today, LinkedIn has over 575+ million users, with more than 260 million monthly active users. Of those LinkedIn users who are engaging with the platform monthly, 40% access it ... Read more

Gen Z Marketing Lessons

As a new year is upon us, it’s a good time to reflect on what the past twelve months have brought. It’s safe to say that 2018 was a rollercoaster of events. For young people, 2018 was a particularly turbulent year, with many highs and some lows as well. Let’s take a look at what the past year has been like for this young generation, “Gen Z,” and what they’re hoping for in 2019. Gen Z encompasses the young people who have been born between 2001 and 2018, including everyone up to seventeen years old. Though close in age, Gen ... Read more

Six of the Most Popular Youth Marketing Trends

As we start the new year brands are continually assessing marketing strategies that succeeded with Millennial and Centennial consumers in the past and might resonate in the future. During the past year, brands were forced to rethink their marketing strategies, as they had to adapt to the changing trends of both Millennials and Gen Z’ers / Centennials. Overall, brands were required to develop more creative and experimental strategies. Indeed, many brands discovered that in the current marketplace, marketing strategies must always change and evolve. Therefore, analyzing the most popular and most successful marketing trends can be of huge value for ... Read more

Seven Marketing Secrets We Can All Learn from Disney

Since the beginning of my marketing career, I have always respected and admired the marketing communications and branding expertise of the Disney brand.  Nowhere was this position more greatly strengthened than with my attendance at the D23 Destination D event held at Walt Disney World November 17-18, 2018. This was a special Destination D event because it also coincided with Mickey’s 90th birthday celebration. Destination D provided Disney’s chairman of parks, experiences, and consumer products, Bob Chapek, with the opportunity to share exciting news about the upcoming Star Wars Galaxy’s Edge and much more slated to come in the next ... Read more

Branding Secrets Learned from Mickey’s 90th Birthday Celebration

“I only hope that we never lose sight of one thing – that it was all started by a mouse.” – Walt Disney, 1954 One of the most recognizable figures in the world today is not a political official, movie star, or pop singer. Only a few feet in stature with a wide grin, perky ears, and winsome voice, he presents an unlikely figure for a global cultural phenomenon, change-maker and branding powerhouse. Who is this character that has been charming generations the world over for nearly a hundred years? He is none other than Mickey Mouse, and this year ... Read more

Millennial Travel Trends – Top Travel Spots for Generation Wanderlust

When it comes to spending money, Millennials prefer experiences over possessions. A recent study released by American global travel company Expedia showed 74% of 18 to 65-year-olds would rather spend their money on experiences than possessions. In other words, these young consumers don’t want a home full of pricey china; they’d rather visit China. Close to half of Millennials (ages 22 to 37) would sell clothes or furniture to fund a trip, and 71% of Gen Z (ages 21 and under) would get a part-time job to travel. But where exactly do they want to go? YPulse, a youth marketing ... Read more

Gen Z and Millennials: Video Content and Generational Differences

Millennials and Gen Zers represent a powerful driving force in the marketplace today. Both of these generations are heavily influenced by and accustomed to technology. In fact, Millennials and Gen Zers have grown up in a world where technological advances occur almost daily. However, these generations differ in their interaction with and consumption of one of the most popular forms of technology, media. Indeed, media consumption has been largely affected by generational nuances. These unique, generation-specific interactions with media then provide brands invaluable insight into the technological consumption trends of both Millennials and Gen Zers. Preferred Video Content Platforms One ... Read more

Six Twitter Tips for Business

If you haven’t burrowed into the nest that is Twitter yet, you and your business are missing out. There are over 330 million active users on Twitter from all over the world. These users span generations and tweet in 40 languages supported by the social networking service. Here’s how to speak the universal Twitter language: Keep it brief. Brevity with impact is the winning combination on Twitter. You have just 280 characters allowable in each Tweet. While that may not seem like much, longtime Twitter users consider it a novella compared to the original 140 characters allowed. A lot of ... Read more

Centennials’ Values and Brand Engagement: Part 2

Strategizing for Brand Success With over 85 million members, the Centennial generation represents one of the largest and most influential consumer groups. Brands are increasingly realizing that in order to succeed in the current marketplace, they must change their marketing strategies to reflect Centennials’ values and preferences. As discussed in Centennials’ Values and Brand Engagement: Part 1 (insert article link here?), the values that Centennials hold to are key influencers in determining how they view different brands and in choosing which brands they decide to engage with. In order for brands to reach Centennial consumers, they must adapt their marketing ... Read more

Centennials’ Values and Brand Engagement: Part 1

Understanding Centennial Values The Centennial generation represents a new, thriving force in the current marketplace. However, along with this new presence in the market come differing values and expectations. Indeed, Centennials differ quite drastically from previous generations. They hold to different values, advocate for different causes, and expect different behavior from the brands they engage with. These significant distinctions within the Centennial generation result in the need for brands to rethink their marketing strategies if they wish to successfully engage this young and passionate generation. Social Activism In order to reach Centennials, brands must understand the different values that Centennials ... Read more

Pop-Ups – The Marketing Trend of the Moment

When you hear the term “pop-up,” where does your mind initially go? Is it to those annoying windows that open when you navigate to a specific web page? Those are the pop-ups of the past. The pop-ups of the future are small stores that open for a limited time, often with a limited audience. These pop-ups are the marketing trend of the moment! Their success has been astronomical, driven largely by a consumer market that is tired of “business-as-usual marketing” and thirsty for a different experience. There are many success stories in the pop-up world but the following are the ... Read more