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The Top 20 Valuable Facebook Statistics – Updated January 2019

Facebook represents a continually evolving marketing platform and communication channel especially given the recent news coverage and insights.  As marketers, we routinely hear customer/prospect insights about their views of all social media channels which require us to make well-informed, digitally driven decisions in ways to communicate with our audience.  The following statistics highlight some relevant Facebook facts and can ultimately help you to navigate it better, increasing your return on investment (ROI) and leading to greater marketing success. Core Datapoints Review & Updated  Wednesday, January 30, 2019 Worldwide, there are over 2.32 billion monthly active users (MAU) as of December ... Read more

Gen Z Marketing Lessons

As a new year is upon us, it’s a good time to reflect on what the past twelve months have brought. It’s safe to say that 2018 was a rollercoaster of events. For young people, 2018 was a particularly turbulent year, with many highs and some lows as well. Let’s take a look at what the past year has been like for this young generation, “Gen Z,” and what they’re hoping for in 2019. Gen Z encompasses the young people who have been born between 2001 and 2018, including everyone up to seventeen years old. Though close in age, Gen ... Read more

Top 10 Twitter Statistics - January 2019

Twitter Top 10 Statistics Twitter released the third quarter results for 2018 on October 25, 2018 and this data will subsequently be updated on February 7, 2019.  We will let you know as soon as these new datapoints have officially been updated.  We are finding that a large number of digital marketers are increasingly leveraging the power of Twitter to extend the message of their brand.  To frankly and openly discuss the potential power of all social media channels email Dan Noyes at dnoyes@zephoria.com to discuss how these changes could impact your brand. Twitter Monthly Active Users (MAU) Worldwide: 326 ... Read more

Six of the Most Popular Youth Marketing Trends

As we start the new year brands are continually assessing marketing strategies that succeeded with Millennial and Centennial consumers in the past and might resonate in the future. During the past year, brands were forced to rethink their marketing strategies, as they had to adapt to the changing trends of both Millennials and Gen Z’ers / Centennials. Overall, brands were required to develop more creative and experimental strategies. Indeed, many brands discovered that in the current marketplace, marketing strategies must always change and evolve. Therefore, analyzing the most popular and most successful marketing trends can be of huge value for ... Read more

The Top 10 Valuable Snapchat Statistics – Updated November 2018

Snapchat’s growth is simply astounding as is its revenue and we had to expand our list to more than 10 incredible stats to consider.  There is no denying that Snapchat is a force that every digital marketer now needs to consider. Snapchat Statistics for November 2018 based upon 10-Q Report from 10/26/2018 Usage: 186 million daily active users (DAU) in Q3 2018 quarter (178 million daily active users for Q3 2017) which was a 5 percent growth year-over-year. European daily active users (DAU) is 59 million daily active users whereas North American DAU was 79 million for Q3 18 Average revenue ... Read more

Seven Marketing Secrets We Can All Learn from Disney

Since the beginning of my marketing career, I have always respected and admired the marketing communications and branding expertise of the Disney brand.  Nowhere was this position more greatly strengthened than with my attendance at the D23 Destination D event held at Walt Disney World November 17-18, 2018. This was a special Destination D event because it also coincided with Mickey’s 90th birthday celebration. Destination D provided Disney’s chairman of parks, experiences, and consumer products, Bob Chapek, with the opportunity to share exciting news about the upcoming Star Wars Galaxy’s Edge and much more slated to come in the next ... Read more

Branding Secrets Learned from Mickey’s 90th Birthday Celebration

“I only hope that we never lose sight of one thing – that it was all started by a mouse.” – Walt Disney, 1954 One of the most recognizable figures in the world today is not a political official, movie star, or pop singer. Only a few feet in stature with a wide grin, perky ears, and winsome voice, he presents an unlikely figure for a global cultural phenomenon, change-maker and branding powerhouse. Who is this character that has been charming generations the world over for nearly a hundred years? He is none other than Mickey Mouse, and this year ... Read more

Millennial Travel Trends – Top Travel Spots for Generation Wanderlust

When it comes to spending money, Millennials prefer experiences over possessions. A recent study released by American global travel company Expedia showed 74% of 18 to 65-year-olds would rather spend their money on experiences than possessions. In other words, these young consumers don’t want a home full of pricey china; they’d rather visit China. Close to half of Millennials (ages 22 to 37) would sell clothes or furniture to fund a trip, and 71% of Gen Z (ages 21 and under) would get a part-time job to travel. But where exactly do they want to go? YPulse, a youth marketing ... Read more

Gen Z and Millennials: Video Content and Generational Differences

Millennials and Gen Zers represent a powerful driving force in the marketplace today. Both of these generations are heavily influenced by and accustomed to technology. In fact, Millennials and Gen Zers have grown up in a world where technological advances occur almost daily. However, these generations differ in their interaction with and consumption of one of the most popular forms of technology, media. Indeed, media consumption has been largely affected by generational nuances. These unique, generation-specific interactions with media then provide brands invaluable insight into the technological consumption trends of both Millennials and Gen Zers. Preferred Video Content Platforms One ... Read more

Six Twitter Tips for Business

If you haven’t burrowed into the nest that is Twitter yet, you and your business are missing out. There are over 330 million active users on Twitter from all over the world. These users span generations and tweet in 40 languages supported by the social networking service. Here’s how to speak the universal Twitter language: Keep it brief. Brevity with impact is the winning combination on Twitter. You have just 280 characters allowable in each Tweet. While that may not seem like much, longtime Twitter users consider it a novella compared to the original 140 characters allowed. A lot of ... Read more

Disney Marketing Strategy – Insights From “The Happiest Place on Earth”

There’s a reason it’s known as “The Happiest Place on Earth.” Whether you’re a six-year-old child becoming enamored with fairytales, princesses, and grand adventures for the first time, a parent experiencing these classic stories anew through the eyes of your child, or simply someone looking to re-enchant the world and re-discover the ordinary magic in our everyday lives, there is no better place for you than Walt Disney World. As a young urban professional visiting Disney World for the first time in many years, I was excited to experience the parks and the people, the stories and the rides, and ... Read more

Centennials’ Values and Brand Engagement: Part 2

Strategizing for Brand Success With over 85 million members, the Centennial generation represents one of the largest and most influential consumer groups. Brands are increasingly realizing that in order to succeed in the current marketplace, they must change their marketing strategies to reflect Centennials’ values and preferences. As discussed in Centennials’ Values and Brand Engagement: Part 1 (insert article link here?), the values that Centennials hold to are key influencers in determining how they view different brands and in choosing which brands they decide to engage with. In order for brands to reach Centennial consumers, they must adapt their marketing ... Read more

Centennials’ Values and Brand Engagement: Part 1

Understanding Centennial Values The Centennial generation represents a new, thriving force in the current marketplace. However, along with this new presence in the market come differing values and expectations. Indeed, Centennials differ quite drastically from previous generations. They hold to different values, advocate for different causes, and expect different behavior from the brands they engage with. These significant distinctions within the Centennial generation result in the need for brands to rethink their marketing strategies if they wish to successfully engage this young and passionate generation. Social Activism In order to reach Centennials, brands must understand the different values that Centennials ... Read more

Pop-Ups – The Marketing Trend of the Moment

When you hear the term “pop-up,” where does your mind initially go? Is it to those annoying windows that open when you navigate to a specific web page? Those are the pop-ups of the past. The pop-ups of the future are small stores that open for a limited time, often with a limited audience. These pop-ups are the marketing trend of the moment! Their success has been astronomical, driven largely by a consumer market that is tired of “business-as-usual marketing” and thirsty for a different experience. There are many success stories in the pop-up world but the following are the ... Read more

Centennials at Work

The modern American workplace is largely composed of Gen X and Millennial workers. At this point, they have been the backbone for years, but the day is quickly approaching when Centennial employees will begin taking over the workplace. In fact, the oldest Centennials will turn 21 in 2018. It is important for employers to recognize that, just as Centennials have done much to shape the consumer market, they are approaching the workplace with a much different mindset than their predecessors, and it is crucial for businesses to know how this mindset differs if they want to successfully attract and retain ... Read more

What Do Millennials and Gen Z Really Want For Christmas

Now that Thanksgiving has passed, the holiday season is officially upon us, and it is time to begin deciding what gifts to get the Millennials and Gen Z consumers in your life. Historically, there has been a misconception that these generations only have a desire for technology-related gifts such as gaming consoles and iPhones. While this has been true to some extent, Millennial and Gen Z gift preferences have shifted to match their entertainment preferences. Before we look at their gift choices, it is important to understand this shift. When it comes to their entertainment choices, young consumers have shifted ... Read more

Millennial and Gen Z Media Consumption

It is no secret that Millennials and Gen Z consumers have done much to shape the world we know today. From their desire to have shared experiences with friends to their unique spending habits, young consumers have transformed the way many brands interact with their consumers. Nowhere is this more prevalent than in their media consumption, but Millennial and Gen Z consumers do have different preferences in the type of media they prefer to watch. Before we look at the different media choices between Millennials and Gen Z, there is one important fact to know: they are both cutting the ... Read more

Gen Z is Mobile Only, Not Just Mobile Only

How Mobile Reliance Among Gen Z Impacts Brands The term Generation Z designates the consumer group ranging in age from teenagers to young adults. This generation, with millions of young members, represents one of the largest consumer bases in the current marketplace. Brands are now spending millions of dollars to research this generation in order to ensure the development of successful marketing strategies for Gen Zers. This research has shown that one of the most influential characteristics of Gen Zers is their status as a mobile-only generation, a feature that holds numerous implications for brands. A Mobile-Reliance Culture Gen Zers ... Read more

How Are Centennials Different?

Generational differences are certainly nothing new. It’s very common for older generations to be unaware of, baffled by, or misunderstand the lifestyles, preferences, and decisions of young generations, teenagers in particular. However, in today’s technology-driven and rapidly changing society, these generational changes seem to be faster and more dramatic than ever before. This has often left older brand leaders wondering, “What do I need to know about Centennials in order to effectively meet what they’re looking for in a product, service, or experience?” Here are some ideas about what is trending with Centennials right now, and what broader themes are ... Read more

Centennial Marketing Strategies – Understanding the Changes

Centennials, those people born between 1997 and the present, make up a significant portion of today’s youth marketplace. As businesses strategize on how to maximize their appeal to this important audience, it can be helpful for them to also be mindful of some key changes this group will be experiencing in 2017. Understanding these changes can empower businesses to connect effectively with Centennials. One such change includes the adult milestones that Centennials will reach this year, as some begin to transition from young teenagers to young adults. As the oldest Centennials reached nineteen in 2016, many Centennials are starting college ... Read more