The Top 20 Valuable Facebook Statistics – Updated October 2018

Facebook represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd. The following statistics highlight some relevant Facebook facts and can ultimately help you to navigate it better, increasing your return on investment (ROI) and leading to greater marketing success.  According to SEC filing, for the first time, Facebook’s U.S. ad revenue will be larger than the biggest traditional media companies trailing only behind Google. To learn more about how you can leverage Facebook as part of an integrated part of your digital marketing strategy contact Zephoria President ... Read more

Millennial Travel Trends – Top Travel Spots for Generation Wanderlust

When it comes to spending money, Millennials prefer experiences over possessions. A recent study released by American global travel company Expedia showed 74% of 18 to 65-year-olds would rather spend their money on experiences than possessions. In other words, these young consumers don’t want a home full of pricey china; they’d rather visit China. Close to half of Millennials (ages 22 to 37) would sell clothes or furniture to fund a trip, and 71% of Gen Z (ages 21 and under) would get a part-time job to travel. But where exactly do they want to go? YPulse, a youth marketing ... Read more

Top 10 Twitter Statistics - October 2018

Twitter Top 10 Statistics Twitter released the third quarter results for 2018 on October 25, 2018. Twitter Monthly Active Users (MAU) Worldwide: 326 million Q3 2018 versus 335 million for Q2 2018. This also represents a 1 million MAU decrease in the United States from 68 million MAU to 67 million MAU.  Quarter 1 2019 was 69 million MAU. In contrast, the fourth quarter of 2017 and first quarter 2018 numbers showed an increase of 6 million in total MAU from 330 million MAU to 336 million MAU. Previous increases may have been due, in part, to new technology improvements. ... Read more

Gen Z and Millennials: Video Content and Generational Differences

Millennials and Gen Zers represent a powerful driving force in the marketplace today. Both of these generations are heavily influenced by and accustomed to technology. In fact, Millennials and Gen Zers have grown up in a world where technological advances occur almost daily. However, these generations differ in their interaction with and consumption of one of the most popular forms of technology, media. Indeed, media consumption has been largely affected by generational nuances. These unique, generation-specific interactions with media then provide brands invaluable insight into the technological consumption trends of both Millennials and Gen Zers. Preferred Video Content Platforms One ... Read more

Six Twitter Tips for Business

If you haven’t burrowed into the nest that is Twitter yet, you and your business are missing out. There are over 330 million active users on Twitter from all over the world. These users span generations and tweet in 40 languages supported by the social networking service. Here’s how to speak the universal Twitter language: Keep it brief. Brevity with impact is the winning combination on Twitter. You have just 280 characters allowable in each Tweet. While that may not seem like much, longtime Twitter users consider it a novella compared to the original 140 characters allowed. A lot of ... Read more

Six of the Most Popular Youth Marketing Trends of 2018

As we head into the back to school season brands are continually assessing marketing strategies that succeeded with Millennial and Centennial consumers in the past and might resonate in the future. During the past year, brands were forced to rethink their marketing strategies, as they had to adapt to the changing trends of both Millennials and Gen Z’ers / Centennials. Overall, brands were required to develop more creative and experimental strategies. Indeed, many brands discovered that in the current marketplace, marketing strategies must always change and evolve. Therefore, analyzing the most popular and most successful marketing trends can be of ... Read more

Disney Marketing Strategy – Insights From “The Happiest Place on Earth”

There’s a reason it’s known as “The Happiest Place on Earth.” Whether you’re a six-year-old child becoming enamored with fairytales, princesses, and grand adventures for the first time, a parent experiencing these classic stories anew through the eyes of your child, or simply someone looking to re-enchant the world and re-discover the ordinary magic in our everyday lives, there is no better place for you than Walt Disney World. As a young urban professional visiting Disney World for the first time in many years, I was excited to experience the parks and the people, the stories and the rides, and ... Read more

Centennials’ Values and Brand Engagement: Part 2

Strategizing for Brand Success With over 85 million members, the Centennial generation represents one of the largest and most influential consumer groups. Brands are increasingly realizing that in order to succeed in the current marketplace, they must change their marketing strategies to reflect Centennials’ values and preferences. As discussed in Centennials’ Values and Brand Engagement: Part 1 (insert article link here?), the values that Centennials hold to are key influencers in determining how they view different brands and in choosing which brands they decide to engage with. In order for brands to reach Centennial consumers, they must adapt their marketing ... Read more

Centennials’ Values and Brand Engagement: Part 1

Understanding Centennial Values The Centennial generation represents a new, thriving force in the current marketplace. However, along with this new presence in the market come differing values and expectations. Indeed, Centennials differ quite drastically from previous generations. They hold to different values, advocate for different causes, and expect different behavior from the brands they engage with. These significant distinctions within the Centennial generation result in the need for brands to rethink their marketing strategies if they wish to successfully engage this young and passionate generation. Social Activism In order to reach Centennials, brands must understand the different values that Centennials ... Read more

Pop-Ups – The Marketing Trend of the Moment

When you hear the term “pop-up,” where does your mind initially go? Is it to those annoying windows that open when you navigate to a specific web page? Those are the pop-ups of the past. The pop-ups of the future are small stores that open for a limited time, often with a limited audience. These pop-ups are the marketing trend of the moment! Their success has been astronomical, driven largely by a consumer market that is tired of “business-as-usual marketing” and thirsty for a different experience. There are many success stories in the pop-up world but the following are the ... Read more

Centennials at Work

The modern American workplace is largely composed of Gen X and Millennial workers. At this point, they have been the backbone for years, but the day is quickly approaching when Centennial employees will begin taking over the workplace. In fact, the oldest Centennials will turn 21 in 2018. It is important for employers to recognize that, just as Centennials have done much to shape the consumer market, they are approaching the workplace with a much different mindset than their predecessors, and it is crucial for businesses to know how this mindset differs if they want to successfully attract and retain ... Read more

What Do Millennials and Gen Z Really Want For Christmas

Now that Thanksgiving has passed, the holiday season is officially upon us, and it is time to begin deciding what gifts to get the Millennials and Gen Z consumers in your life. Historically, there has been a misconception that these generations only have a desire for technology-related gifts such as gaming consoles and iPhones. While this has been true to some extent, Millennial and Gen Z gift preferences have shifted to match their entertainment preferences. Before we look at their gift choices, it is important to understand this shift. When it comes to their entertainment choices, young consumers have shifted ... Read more

Millennial and Gen Z Media Consumption

It is no secret that Millennials and Gen Z consumers have done much to shape the world we know today. From their desire to have shared experiences with friends to their unique spending habits, young consumers have transformed the way many brands interact with their consumers. Nowhere is this more prevalent than in their media consumption, but Millennial and Gen Z consumers do have different preferences in the type of media they prefer to watch. Before we look at the different media choices between Millennials and Gen Z, there is one important fact to know: they are both cutting the ... Read more

Gen Z is Mobile Only, Not Just Mobile Only

How Mobile Reliance Among Gen Z Impacts Brands The term Generation Z designates the consumer group ranging in age from teenagers to young adults. This generation, with millions of young members, represents one of the largest consumer bases in the current marketplace. Brands are now spending millions of dollars to research this generation in order to ensure the development of successful marketing strategies for Gen Zers. This research has shown that one of the most influential characteristics of Gen Zers is their status as a mobile-only generation, a feature that holds numerous implications for brands. A Mobile-Reliance Culture Gen Zers ... Read more

How Are Centennials Different?

Generational differences are certainly nothing new. It’s very common for older generations to be unaware of, baffled by, or misunderstand the lifestyles, preferences, and decisions of young generations, teenagers in particular. However, in today’s technology-driven and rapidly changing society, these generational changes seem to be faster and more dramatic than ever before. This has often left older brand leaders wondering, “What do I need to know about Centennials in order to effectively meet what they’re looking for in a product, service, or experience?” Here are some ideas about what is trending with Centennials right now, and what broader themes are ... Read more

Centennial Marketing Strategies – Understanding the Changes

Centennials, those people born between 1997 and the present, make up a significant portion of today’s youth marketplace. As businesses strategize on how to maximize their appeal to this important audience, it can be helpful for them to also be mindful of some key changes this group will be experiencing in 2017. Understanding these changes can empower businesses to connect effectively with Centennials. One such change includes the adult milestones that Centennials will reach this year, as some begin to transition from young teenagers to young adults. As the oldest Centennials reached nineteen in 2016, many Centennials are starting college ... Read more

Marketing to Millennials – Three Essential Tips

Millennials represent one of the most intriguing and passionate generations in today’s society. Millennials, the term used to refer to those born from 1979 until 1996, grew up in a culture dominated by change. Nothing stayed the same for long. As technology, culture, and society itself were rapidly transforming year after year, Millennials grew accustomed to a world in which change was the norm, and they embraced this change wholeheartedly. Now, Millennials live their daily lives in reflection of their welcoming attitude toward change. Millennials’ passion for embracing new things is referred to as their tendency to be “All In.” ... Read more

Marketing to Centennials

The Centennial generation represents one of the most powerful driving forces in the consumer marketplace today. Comprising the global youth population, the Centennial generation believes that their consumer practices should be a direct reflection of their personal convictions. Centennials respect the courage it takes to boldly state one’s opinion, and most Centennials celebrate this self-expression even if it results in conflicting ideals. In light of the recent presidential election and the polarized responses to this election, it became apparent that the Centennial generation is anything but unified. In fact, according to research from Kanter Futures, the Centennial generation is able ... Read more

The Top 10 Valuable Snapchat Statistics – Updated April 2017

Snapchat’s growth is simply astounding as is its revenue.  Despite the current stock analysis, there is no denying that Snapchat is a force that every digital marketer now needs to consider. Snapchat Statistics for April 2017 Usage: 161 million daily active users (DAU) in the December quarter (69 million daily active users in the United States and Canada). European daily active users (DAU) is 53 million daily active users. Average revenue per user: $1.05 in the December quarter ($2.15 in North America) Time spent: 25 to 30 minutes a day Snapchat Employee head count: 1,859 employees although LinkedIn includes 1,437 ... Read more

Healthcare Marketers: Remember Baby Boomers

Who are the baby boomers? Anyone born around 1946 up to 1964 falls in this category, and they number over 76 million in the US.  Two-thirds of these people are active on social media, and they actually spend more money on technology than people of other age groups.  (Medical Marketing and Media) If you’re a healthcare marketer, you want to reach this group with digital health services.  In fact, it’s urgent!  Baby boomers are having health problems more than previous generations.  By 2030, it’s believed that a quarter of the baby boomers will have diabetes, almost half will have arthritis, ... Read more