The Top 20 Valuable Facebook Statistics – Updated June 2018

Facebook represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd. The following statistics highlight some relevant Facebook facts and can ultimately help you to navigate it better, increasing your return on investment (ROI) and leading to greater marketing success.  Facebook released the first quarter 2018 results on …

Top 10 Twitter Statistics – April 2018

Twitter Top 10 Statistics Twitter released the fourth quarter and year-end 2017 results on February 8, 2018. Register above to be notified of updated information as soon as it is released. Twitter Monthly Active Users (MAU) Worldwide: 330 million Q4 2017. The third and fourth quarter numbers remained the same, how it does represent an increase of over 4 million quarter-over-quarter …

Disney Marketing Strategy – Insights From “The Happiest Place on Earth”

There’s a reason it’s known as “The Happiest Place on Earth.” Whether you’re a six-year-old child becoming enamored with fairytales, princesses, and grand adventures for the first time, a parent experiencing these classic stories anew through the eyes of your child, or simply someone looking to re-enchant the world and re-discover the ordinary magic in our everyday lives, there is …

centennial branding strategies

Centennials’ Values and Brand Engagement: Part 2

Strategizing for Brand Success With over 85 million members, the Centennial generation represents one of the largest and most influential consumer groups. Brands are increasingly realizing that in order to succeed in the current marketplace, they must change their marketing strategies to reflect Centennials’ values and preferences. As discussed in Centennials’ Values and Brand Engagement: Part 1 (insert article link …

Centennial Marketing

Centennials’ Values and Brand Engagement: Part 1

Understanding Centennial Values The Centennial generation represents a new, thriving force in the current marketplace. However, along with this new presence in the market come differing values and expectations. Indeed, Centennials differ quite drastically from previous generations. They hold to different values, advocate for different causes, and expect different behavior from the brands they engage with. These significant distinctions within …

Centennials Working

Centennials at Work

The modern American workplace is largely composed of Gen X and Millennial workers. At this point, they have been the backbone for years, but the day is quickly approaching when Centennial employees will begin taking over the workplace. In fact, the oldest Centennials will turn 21 in 2018. It is important for employers to recognize that, just as Centennials have …

mobile-marketing-to-millennials

Gen Z is Mobile Only, Not Just Mobile Only

How Mobile Reliance Among Gen Z Impacts Brands The term Generation Z designates the consumer group ranging in age from teenagers to young adults. This generation, with millions of young members, represents one of the largest consumer bases in the current marketplace. Brands are now spending millions of dollars to research this generation in order to ensure the development of …

How Are Centennials Different?

Generational differences are certainly nothing new. It’s very common for older generations to be unaware of, baffled by, or misunderstand the lifestyles, preferences, and decisions of young generations, teenagers in particular. However, in today’s technology-driven and rapidly changing society, these generational changes seem to be faster and more dramatic than ever before. This has often left older brand leaders wondering, …

Centennial Marketing Strategies – Understanding the Changes

Centennials, those people born between 1997 and the present, make up a significant portion of today’s youth marketplace. As businesses strategize on how to maximize their appeal to this important audience, it can be helpful for them to also be mindful of some key changes this group will be experiencing in 2017. Understanding these changes can empower businesses to connect …

centennial-marketing-strategies

Marketing to Centennials – Developing a Better Understanding

The Centennial generation represents one of the most powerful driving forces in the consumer marketplace today. Comprising the global youth population, the Centennial generation believes that their consumer practices should be a direct reflection of their personal convictions. Centennials respect the courage it takes to boldly state one’s opinion, and most Centennials celebrate this self-expression even if it results in …

Snapchat statistics

The Top 10 Valuable Snapchat Statistics – Updated April 2017

Snapchat’s growth is simply astounding as is its revenue.  Despite the current stock analysis, there is no denying that Snapchat is a force that every digital marketer now needs to consider. Snapchat Statistics for April 2017 Usage: 161 million daily active users (DAU) in the December quarter (69 million daily active users in the United States and Canada). European daily …

Healthcare Marketers: Remember Baby Boomers

Who are the baby boomers? Anyone born around 1946 up to 1964 falls in this category, and they number over 76 million in the US.  Two-thirds of these people are active on social media, and they actually spend more money on technology than people of other age groups.  (Medical Marketing and Media) If you’re a healthcare marketer, you want to …

How Pharma Can Improve Its Use of Twitter

Twitter won’t be exiting the scene anytime soon, and pharmaceutical companies shouldn’t be afraid to use it to achieve a number of benefits.  With Twitter, patients can quickly connect with each other using hashtags, and this helps them learn more about their particular condition.  It also provides the access for pharmaceutical companies to reach active patient communities. Demographics of Twitter …

What Pharmaceutical Marketers Need to Know about Facebook and Instagram

Over a billion people around the world engage with Facebook in a typical month, and Instagram isn’t far behind with 500 million using it each month!  (Medical Marketing and Media) With that in mind, one can’t overstate the impact pharmaceutical marketers can have if they simply maximize their usage of Facebook and Instagram.  But, there are some important things to …

Health Tech Innovations Destined to Revolutionize Healthcare

A mere fifty years ago, certain diagnoses were generally a death sentence.  Yet today, medical professionals can more effectively treat some of these same illnesses and improve the quality of life for patients. Hopefully the future of healthcare shows even more progress.  Three innovations in health technology may very well lead the way in this venture, paving the way for a …

Continuing Medical Education via Facebook Live

Social media’s effect on society continues to explode.  A brand new idea recently emerged, with Physician’s Weekly offering its first course for continuing medical education credits via Facebook Live.  This novel approach may have launched a whole new era for the CME field. Ezra Ernst acts as CEO of Physician’s Weekly, and the company worked with both Advancing Knowledge in …