Three Marketing Trends to Embrace – June 2019

Like a parent, a marketer’s job is never done. When it comes to successful marketing, perpetual motion and attention to the ever-changing task at hand is the name of the game. Annually, the business and consumer worlds are inundated with new social and technological trends that demand the near-constant attention of digital marketers. This may seem like a daunting scenario, …

The Top 20 Valuable Facebook Statistics – Updated May 2019

Facebook represents a continually evolving marketing platform and communication channel especially given the recent news coverage and insights.  As marketers, we routinely hear customer/prospect insights about their views of all social media channels which require us to make well-informed, digitally driven decisions in ways to communicate with our audience.  The following statistics highlight key relevant Facebook facts and can ultimately …

Snapchat statistics

The Top 10 Valuable Snapchat Statistics – Updated May 2019

Snapchat’s growth is simply astounding as is its revenue and we had to expand our list to more than 10 incredible stats to consider.  There is no denying that Snapchat is a force that every digital marketer now needs to consider. Snapchat Statistics for Q1 2019 based upon 10-Q Report from 4/23/2019 Usage: 190 million daily active users (DAU) for …

Top 10 Twitter Statistics – Updated April 2019

Twitter Statistics Twitter released the first quarter results for 2019 on April 23, 2019.  We will let you know as soon as these new data-points have officially been updated.  We are finding that a large number of digital marketers are increasingly leveraging the power of Twitter to extend the message of their brand.  To frankly and openly discuss the potential …

Disney Marketing Strategy – Insights From “The Happiest Place on Earth”

There’s a reason it’s known as “The Happiest Place on Earth.” Whether you’re a six-year-old child becoming enamored with fairytales, princesses, and grand adventures for the first time, a parent experiencing these classic stories anew through the eyes of your child, or simply someone looking to re-enchant the world and re-discover the ordinary magic in our everyday lives, there is …

How to Create a Mobile Marketing Strategy

Your Mobile Marketing Strategy

Five Critical Steps to Creating A Successful Mobile Website Strategy More than half of all web traffic comes from mobile devices, like phones and tablets. However, mobile conversion rates – the percentage of people who opt-in to a mobile marketing campaign (out of the total number of people who saw the campaign) – can have conversion rates significantly lower than …

The Best Times to Post on LinkedIn

In addition to inspirational quotes on leadership and videos about mentors who have inspired us, the professional social networking site LinkedIn is no longer just a place for individuals, but a hotbed for brand building. Following Microsoft’s $26.2 billion purchase of LinkedIn in 2016, the company released many new tools to help businesses capture larger audiences for larger amounts of …

GenZ Marketing Trends

Gen Z Marketing Lessons

As a new year is upon us, it’s a good time to reflect on what the past twelve months have brought. It’s safe to say that 2018 was a rollercoaster of events. For young people, 2018 was a particularly turbulent year, with many highs and some lows as well. Let’s take a look at what the past year has been …

Six of the Most Popular Youth Marketing Trends

As we start the new year brands are continually assessing marketing strategies that succeeded with Millennial and Centennial consumers in the past and might resonate in the future. During the past year, brands were forced to rethink their marketing strategies, as they had to adapt to the changing trends of both Millennials and Gen Z’ers / Centennials. Overall, brands were …

Seven Marketing Secrets We Can All Learn from Disney

Since the beginning of my marketing career, I have always respected and admired the marketing communications and branding expertise of the Disney brand.  Nowhere was this position more greatly strengthened than with my attendance at the D23 Destination D event held at Walt Disney World November 17-18, 2018. This was a special Destination D event because it also coincided with …

Branding Secrets Learned from Mickey’s 90th Birthday Celebration

“I only hope that we never lose sight of one thing – that it was all started by a mouse.” – Walt Disney, 1954 One of the most recognizable figures in the world today is not a political official, movie star, or pop singer. Only a few feet in stature with a wide grin, perky ears, and winsome voice, he …

Millennial Travel Trends – Top Travel Spots for Generation Wanderlust

When it comes to spending money, Millennials prefer experiences over possessions. A recent study released by American global travel company Expedia showed 74% of 18 to 65-year-olds would rather spend their money on experiences than possessions. In other words, these young consumers don’t want a home full of pricey china; they’d rather visit China. Close to half of Millennials (ages …

Gen Z and Millennials: Video Content and Generational Differences

Millennials and Gen Zers represent a powerful driving force in the marketplace today. Both of these generations are heavily influenced by and accustomed to technology. In fact, Millennials and Gen Zers have grown up in a world where technological advances occur almost daily. However, these generations differ in their interaction with and consumption of one of the most popular forms …

Six Twitter Tips for Business

If you haven’t burrowed into the nest that is Twitter yet, you and your business are missing out. There are over 330 million active users on Twitter from all over the world. These users span generations and tweet in 40 languages supported by the social networking service. Here’s how to speak the universal Twitter language: Keep it brief. Brevity with …

centennial branding strategies

Centennials’ Values and Brand Engagement: Part 2

Strategizing for Brand Success With over 85 million members, the Centennial generation represents one of the largest and most influential consumer groups. Brands are increasingly realizing that in order to succeed in the current marketplace, they must change their marketing strategies to reflect Centennials’ values and preferences. As discussed in Centennials’ Values and Brand Engagement: Part 1 (insert article link …

Centennial Marketing

Centennials’ Values and Brand Engagement: Part 1

Understanding Centennial Values The Centennial generation represents a new, thriving force in the current marketplace. However, along with this new presence in the market come differing values and expectations. Indeed, Centennials differ quite drastically from previous generations. They hold to different values, advocate for different causes, and expect different behavior from the brands they engage with. These significant distinctions within …

Centennials Working

Centennials at Work

The modern American workplace is largely composed of Gen X and Millennial workers. At this point, they have been the backbone for years, but the day is quickly approaching when Centennial employees will begin taking over the workplace. In fact, the oldest Centennials will turn 21 in 2018. It is important for employers to recognize that, just as Centennials have …