The Top 20 Valuable Facebook Statistics – Updated December 2018

Facebook represents a continually evolving marketing platform and communication channel especially given the recent news coverage and insights.  As marketers, we routinely hear customer/prospect insights about their views of all social media channels which require us to make well-informed, digitally driven decisions in ways to communicate with our audience.  The following statistics highlight some relevant Facebook facts and can ultimately …

Top 10 Twitter Statistics – Updated November 2018

Twitter Top 10 Statistics Twitter released the third quarter results for 2018 on October 25, 2018 and this data has subsequently been updated on November 28, 2018.  We are finding that a large number of digital marketers are increasingly leveraging the power of Twitter to extend the message of their brand.  To frankly and openly discuss the potential power of …

Seven Marketing Secrets We Can All Learn from Disney

Since the beginning of my marketing career, I have always respected and admired the marketing communications and branding expertise of the Disney brand.  Nowhere was this position more greatly strengthened than with my attendance at the D23 Destination D event held at Walt Disney World November 17-18, 2018. This was a special Destination D event because it also coincided with …

Branding Secrets Learned from Mickey’s 90th Birthday Celebration

“I only hope that we never lose sight of one thing – that it was all started by a mouse.” – Walt Disney, 1954 One of the most recognizable figures in the world today is not a political official, movie star, or pop singer. Only a few feet in stature with a wide grin, perky ears, and winsome voice, he …

Millennial Travel Trends – Top Travel Spots for Generation Wanderlust

When it comes to spending money, Millennials prefer experiences over possessions. A recent study released by American global travel company Expedia showed 74% of 18 to 65-year-olds would rather spend their money on experiences than possessions. In other words, these young consumers don’t want a home full of pricey china; they’d rather visit China. Close to half of Millennials (ages …

Gen Z and Millennials: Video Content and Generational Differences

Millennials and Gen Zers represent a powerful driving force in the marketplace today. Both of these generations are heavily influenced by and accustomed to technology. In fact, Millennials and Gen Zers have grown up in a world where technological advances occur almost daily. However, these generations differ in their interaction with and consumption of one of the most popular forms …

Six Twitter Tips for Business

If you haven’t burrowed into the nest that is Twitter yet, you and your business are missing out. There are over 330 million active users on Twitter from all over the world. These users span generations and tweet in 40 languages supported by the social networking service. Here’s how to speak the universal Twitter language: Keep it brief. Brevity with …

Six of the Most Popular Youth Marketing Trends of 2018

As we head into the back to school season brands are continually assessing marketing strategies that succeeded with Millennial and Centennial consumers in the past and might resonate in the future. During the past year, brands were forced to rethink their marketing strategies, as they had to adapt to the changing trends of both Millennials and Gen Z’ers / Centennials. …

Disney Marketing Strategy – Insights From “The Happiest Place on Earth”

There’s a reason it’s known as “The Happiest Place on Earth.” Whether you’re a six-year-old child becoming enamored with fairytales, princesses, and grand adventures for the first time, a parent experiencing these classic stories anew through the eyes of your child, or simply someone looking to re-enchant the world and re-discover the ordinary magic in our everyday lives, there is …

centennial branding strategies

Centennials’ Values and Brand Engagement: Part 2

Strategizing for Brand Success With over 85 million members, the Centennial generation represents one of the largest and most influential consumer groups. Brands are increasingly realizing that in order to succeed in the current marketplace, they must change their marketing strategies to reflect Centennials’ values and preferences. As discussed in Centennials’ Values and Brand Engagement: Part 1 (insert article link …

Centennial Marketing

Centennials’ Values and Brand Engagement: Part 1

Understanding Centennial Values The Centennial generation represents a new, thriving force in the current marketplace. However, along with this new presence in the market come differing values and expectations. Indeed, Centennials differ quite drastically from previous generations. They hold to different values, advocate for different causes, and expect different behavior from the brands they engage with. These significant distinctions within …

Centennials Working

Centennials at Work

The modern American workplace is largely composed of Gen X and Millennial workers. At this point, they have been the backbone for years, but the day is quickly approaching when Centennial employees will begin taking over the workplace. In fact, the oldest Centennials will turn 21 in 2018. It is important for employers to recognize that, just as Centennials have …

mobile-marketing-to-millennials

Gen Z is Mobile Only, Not Just Mobile Only

How Mobile Reliance Among Gen Z Impacts Brands The term Generation Z designates the consumer group ranging in age from teenagers to young adults. This generation, with millions of young members, represents one of the largest consumer bases in the current marketplace. Brands are now spending millions of dollars to research this generation in order to ensure the development of …

How Are Centennials Different?

Generational differences are certainly nothing new. It’s very common for older generations to be unaware of, baffled by, or misunderstand the lifestyles, preferences, and decisions of young generations, teenagers in particular. However, in today’s technology-driven and rapidly changing society, these generational changes seem to be faster and more dramatic than ever before. This has often left older brand leaders wondering, …

Centennial Marketing Strategies – Understanding the Changes

Centennials, those people born between 1997 and the present, make up a significant portion of today’s youth marketplace. As businesses strategize on how to maximize their appeal to this important audience, it can be helpful for them to also be mindful of some key changes this group will be experiencing in 2017. Understanding these changes can empower businesses to connect …