Marketing to Millennials and Centennials

Understanding Marketing to Gen Z

The world we live in today is one in which change constantly affects almost all areas of our lives. One of the biggest aspects of this change is the shifting of power and influence from an older generation to a younger generation. The term Centennials refers to those who were born after the year 1997. Centennials are the first generation …

Brands Continue to Rely on Facebook

Brands Continue to Rely on Organic Reach of Facebook

What grabs a user’s attention on Facebook? Apparently, many brands hope that their product or service will. But since the vast majority continue to rely on organic reach, will their methods prove successful? Organic reach, meaning the unique people who see an unpaid Facebook post, continues to be the choice way that most brands advertise. In fact, Medical Marketing and …

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Dream Big – Developing Your Entrepreneurial Mindset

Summary:  As we head into a New Year it is a great reminder to take a step back, assess the last year and dream big for the year ahead.  Bonny Simi from JetBlue Technology Ventures, shares some amazing insights. “Go to a good college. Be in the Olympics. Work in TV and become a pilot. These were the goals of …

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Shopping Trends for Holidays 2016 – Effects for 2017

Who is buying this holiday season?  The answer is simple:  Everyone!  Regardless of age, the market research is showing that spending is up for everyone this holiday season.  One audience is particular has drawn our attention – centennials or Generation Z.  The most recent research is also showing that spending amongst centennials has little difference regardless of gender or race. …

Digital Marketing Trends

Mobile Marketing Trends – December 2016

Unlike many of our digital marketing articles which are intended to provide you with a digital advertising snapshot, this article is committed to a cumulative sharing of information and insights that could be impacting your mobile marketing and digital marketing strategies.  As a digital marketing consulting group, Zephoria is here to help and support you and your team so if …

Pharma company use of social media

Pharma Companies On Social Media – A New Perspective

Who’s not been impacted by social media in 2016? Individuals and businesses alike have jumped on the bandwagon, and everyone seems to be tweeting, updating their status, and more.  But are the pharmaceutical companies participating in these new mediums of communication? A recent study suggests that some have jumped on board, while others may have been reluctant to join in. …

Pinterest Statistics

Pinterest Marketing – Updated August 2016

Pinterest Marketing – Statistics You Can Use Followers of Pinterest have skyrocketed in recent years, with at least 110 million active users in September 2015. (Social Pilots) Sounds like a ready made audience who wants to learn more about your business.  Don’t miss the chance to market to this amazing group of customers or prospects!  If you’re not already schooled …

2015 Digital Marketing: What Worked?

This past year was a whirlwind for marketers. Changes that have been brewing for years have now crystallized to become the new reality of the marketing landscape. While the transition has been exciting, it has also not been easy. Many companies have had the face the realities of trial and error before finding success. Here are some of the strategies …

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The Top 20 Valuable Facebook Statistics – Updated January 2017

Major traffic update coming next week so please check back on the latest Most Valuable Facebook Statistics Facebook represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd. The following statistics highlight some relevant Facebook facts and can ultimately help you to navigate it better, increasing your return …

How to Market Luxury Travel During Global Unrest

All over the world, popular destination countries are embroiled in political conflict. Economic downturns in Europe and Asia also add to this feeling of global uncertainty. This turmoil has caused a reduction in luxury travel participation over the past year by 1 percent. While that number might not sound like a lot, it adds up quickly when discussing ultra-wealthy clientele …

Are Community College Students the New Target Demographic?

A sudden rise in attendance at community colleges has led to a reassessment of the typical student marketing strategy. More people are seeking out community-based education institutions because of their flexible schedules and dedication to providing practical knowledge. Educational marketers are taking notice of this trend and seeking out new ways to reach their audience. Non-profit and for-profit institutions alike …

2015 Financial Content Marketing Trends

Content marketing has taken a bold turn to become one of the dominant methods of digital marketing online. According to Forbes, 60 percent of businesses are participating in content marketing. Even more astounding, 93 percent of business-to-business marketers have begun including content marketing as a significant portion of their marketing plan. 2015 is set to be a banner year for …

Financial Services Marketing Excellence in 2014

The financial marketing industry is always quick to point out the successes of its members. By looking to industry leaders, every company stands to learn something about novel approaches that can shape the way they do business. In this spirit, the Digital Marketing of Financial Services research initiative has recognized eight financial firms whose digital marketing strategies set new standards …

New Standards for Pharmaceutical Digital Marketing

  Concerns over the subtle nature of online pharmaceutical ads has prompted health community members to consider imposing new standards. Researchers from the University of Pennsylvania School of Medicine and the Leonard Davis Institute of Health Economics jointly published an article in The New England Journal of Medicine (NEJM) earlier this month discussing the issue. Their main point of contention …