Top 10 Twitter Statistics – May 2017

The Twitter Top Ten Twitter Monthly Active Users (MAU) Worldwide: 328 million Q1 2017 (source:  Twitter – http://bit.ly/2qIMDJx) an increase of over 9 million quarter-over-quarter.  Some of this may be due to new technology improvements.  According to Twitter, “In Q1, we further refined the timeline to display a broader set of Tweets from a person’s network and applied deep learning models …

The Top 20 Valuable Facebook Statistics – Updated May 2017

Facebook represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd. The following statistics highlight some relevant Facebook facts and can ultimately help you to navigate it better, increasing your return on investment (ROI) and leading to greater marketing success.  According to SEC filing, for the first time, …

How Are Centennials Different?

Generational differences are certainly nothing new. It’s very common for older generations to be unaware of, baffled by, or misunderstand the lifestyles, preferences, and decisions of young generations, teenagers in particular. However, in today’s technology-driven and rapidly changing society, these generational changes seem to be faster and more dramatic than ever before. This has often left older brand leaders wondering, …

Centennial Marketing Strategies – Understanding the Changes

Centennials, those people born between 1997 and the present, make up a significant portion of today’s youth marketplace. As businesses strategize on how to maximize their appeal to this important audience, it can be helpful for them to also be mindful of some key changes this group will be experiencing in 2017. Understanding these changes can empower businesses to connect …

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Marketing to Centennials – Developing a Better Understanding

The Centennial generation represents one of the most powerful driving forces in the consumer marketplace today. Comprising the global youth population, the Centennial generation believes that their consumer practices should be a direct reflection of their personal convictions. Centennials respect the courage it takes to boldly state one’s opinion, and most Centennials celebrate this self-expression even if it results in …

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The Top 10 Valuable Snapchat Statistics – Updated April 2017

Snapchat’s growth is simply astounding as is its revenue.  Despite the current stock analysis, there is no denying that Snapchat is a force that every digital marketer now needs to consider. Snapchat Statistics for April 2017 Usage: 161 million daily active users (DAU) in the December quarter (69 million daily active users in the United States and Canada). European daily …

Healthcare Marketers: Remember Baby Boomers

Who are the baby boomers? Anyone born around 1946 up to 1964 falls in this category, and they number over 76 million in the US.  Two-thirds of these people are active on social media, and they actually spend more money on technology than people of other age groups.  (Medical Marketing and Media) If you’re a healthcare marketer, you want to …

How Pharma Can Improve Its Use of Twitter

Twitter won’t be exiting the scene anytime soon, and pharmaceutical companies shouldn’t be afraid to use it to achieve a number of benefits.  With Twitter, patients can quickly connect with each other using hashtags, and this helps them learn more about their particular condition.  It also provides the access for pharmaceutical companies to reach active patient communities. Demographics of Twitter …

What Pharmaceutical Marketers Need to Know about Facebook and Instagram

Over a billion people around the world engage with Facebook in a typical month, and Instagram isn’t far behind with 500 million using it each month!  (Medical Marketing and Media) With that in mind, one can’t overstate the impact pharmaceutical marketers can have if they simply maximize their usage of Facebook and Instagram.  But, there are some important things to …

Health Tech Innovations Destined to Revolutionize Healthcare

A mere fifty years ago, certain diagnoses were generally a death sentence.  Yet today, medical professionals can more effectively treat some of these same illnesses and improve the quality of life for patients. Hopefully the future of healthcare shows even more progress.  Three innovations in health technology may very well lead the way in this venture, paving the way for a …

Continuing Medical Education via Facebook Live

Social media’s effect on society continues to explode.  A brand new idea recently emerged, with Physician’s Weekly offering its first course for continuing medical education credits via Facebook Live.  This novel approach may have launched a whole new era for the CME field. Ezra Ernst acts as CEO of Physician’s Weekly, and the company worked with both Advancing Knowledge in …

Pfizer App Targets Patients with Depression

Household management, personal care, and other tasks often take a back seat to depression.  Those experiencing this mental disorder often struggle to even take care of simple day-to-day activities. Pfizer recently launched an app called Moodivator, related to a drug for depression called Pristiq.  The app doesn’t replace medical care but does provide additional support for individuals suffering from depression. …

Understanding Marketing to Gen Z

The world we live in today is one in which change constantly affects almost all areas of our lives. One of the biggest aspects of this change is the shifting of power and influence from an older generation to a younger generation. The term Centennials refers to those who were born after the year 1997. Centennials are the first generation …

Brands Continue to Rely on Organic Reach of Facebook

What grabs a user’s attention on Facebook? Apparently, many brands hope that their product or service will. But since the vast majority continue to rely on organic reach, will their methods prove successful? Organic reach, meaning the unique people who see an unpaid Facebook post, continues to be the choice way that most brands advertise. In fact, Medical Marketing and …

Dream Big – Developing Your Entrepreneurial Mindset

Summary:  As we head into a New Year it is a great reminder to take a step back, assess the last year and dream big for the year ahead.  Bonny Simi from JetBlue Technology Ventures, shares some amazing insights. “Go to a good college. Be in the Olympics. Work in TV and become a pilot. These were the goals of …

Shopping Trends for Holidays 2016 – Effects for 2017

Who is buying this holiday season?  The answer is simple:  Everyone!  Regardless of age, the market research is showing that spending is up for everyone this holiday season.  One audience is particular has drawn our attention – centennials or Generation Z.  The most recent research is also showing that spending amongst centennials has little difference regardless of gender or race. …

Mobile Marketing Trends – December 2016

Unlike many of our digital marketing articles which are intended to provide you with a digital advertising snapshot, this article is committed to a cumulative sharing of information and insights that could be impacting your mobile marketing and digital marketing strategies.  As a digital marketing consulting group, Zephoria is here to help and support you and your team so if …

Pharma Companies On Social Media – A New Perspective

Who’s not been impacted by social media in 2016? Individuals and businesses alike have jumped on the bandwagon, and everyone seems to be tweeting, updating their status, and more.  But are the pharmaceutical companies participating in these new mediums of communication? A recent study suggests that some have jumped on board, while others may have been reluctant to join in. …

Pinterest Marketing – Updated August 2016

Pinterest Marketing – Statistics You Can Use Followers of Pinterest have skyrocketed in recent years, with at least 110 million active users in September 2015. (Social Pilots) Sounds like a ready made audience who wants to learn more about your business.  Don’t miss the chance to market to this amazing group of customers or prospects!  If you’re not already schooled …