The Top 20 Valuable Facebook Statistics – Updated September 2018

Facebook represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd. The following statistics highlight some relevant Facebook facts and can ultimately help you to navigate it better, increasing your return on investment (ROI) and leading to greater marketing success.  Facebook released the second quarter of 2018 results …

Gen Z and Millennials: Video Content and Generational Differences

Millennials and Gen Zers represent a powerful driving force in the marketplace today. Both of these generations are heavily influenced by and accustomed to technology. In fact, Millennials and Gen Zers have grown up in a world where technological advances occur almost daily. However, these generations differ in their interaction with and consumption of one of the most popular forms …

Six Twitter Tips for Business

If you haven’t burrowed into the nest that is Twitter yet, you and your business are missing out. There are over 330 million active users on Twitter from all over the world. These users span generations and tweet in 40 languages supported by the social networking service. Here’s how to speak the universal Twitter language: Keep it brief. Brevity with …

Six of the Most Popular Youth Marketing Trends of 2018

As we head into the back to school season brands are continually assessing marketing strategies that succeeded with Millennial and Centennial consumers in the past and might resonate in the future. During the past year, brands were forced to rethink their marketing strategies, as they had to adapt to the changing trends of both Millennials and Gen Z’ers / Centennials. …

Top 10 Twitter Statistics – Updated July 2018

Twitter Top 10 Statistics Twitter released the second quarter results for 2018 on July 27, 2018.  Please let us know if you’d like to be notified with the updates as soon as we can have them published. Twitter Monthly Active Users (MAU) Worldwide: 335 million Q2 2018. This represents a 1 million MAU decrease in the United States from 69 …

Disney Marketing Strategy – Insights From “The Happiest Place on Earth”

There’s a reason it’s known as “The Happiest Place on Earth.” Whether you’re a six-year-old child becoming enamored with fairytales, princesses, and grand adventures for the first time, a parent experiencing these classic stories anew through the eyes of your child, or simply someone looking to re-enchant the world and re-discover the ordinary magic in our everyday lives, there is …

centennial branding strategies

Centennials’ Values and Brand Engagement: Part 2

Strategizing for Brand Success With over 85 million members, the Centennial generation represents one of the largest and most influential consumer groups. Brands are increasingly realizing that in order to succeed in the current marketplace, they must change their marketing strategies to reflect Centennials’ values and preferences. As discussed in Centennials’ Values and Brand Engagement: Part 1 (insert article link …

Centennial Marketing

Centennials’ Values and Brand Engagement: Part 1

Understanding Centennial Values The Centennial generation represents a new, thriving force in the current marketplace. However, along with this new presence in the market come differing values and expectations. Indeed, Centennials differ quite drastically from previous generations. They hold to different values, advocate for different causes, and expect different behavior from the brands they engage with. These significant distinctions within …

Centennials Working

Centennials at Work

The modern American workplace is largely composed of Gen X and Millennial workers. At this point, they have been the backbone for years, but the day is quickly approaching when Centennial employees will begin taking over the workplace. In fact, the oldest Centennials will turn 21 in 2018. It is important for employers to recognize that, just as Centennials have …

mobile-marketing-to-millennials

Gen Z is Mobile Only, Not Just Mobile Only

How Mobile Reliance Among Gen Z Impacts Brands The term Generation Z designates the consumer group ranging in age from teenagers to young adults. This generation, with millions of young members, represents one of the largest consumer bases in the current marketplace. Brands are now spending millions of dollars to research this generation in order to ensure the development of …

How Are Centennials Different?

Generational differences are certainly nothing new. It’s very common for older generations to be unaware of, baffled by, or misunderstand the lifestyles, preferences, and decisions of young generations, teenagers in particular. However, in today’s technology-driven and rapidly changing society, these generational changes seem to be faster and more dramatic than ever before. This has often left older brand leaders wondering, …

Centennial Marketing Strategies – Understanding the Changes

Centennials, those people born between 1997 and the present, make up a significant portion of today’s youth marketplace. As businesses strategize on how to maximize their appeal to this important audience, it can be helpful for them to also be mindful of some key changes this group will be experiencing in 2017. Understanding these changes can empower businesses to connect …

centennial-marketing-strategies

Marketing to Centennials – Developing a Better Understanding

The Centennial generation represents one of the most powerful driving forces in the consumer marketplace today. Comprising the global youth population, the Centennial generation believes that their consumer practices should be a direct reflection of their personal convictions. Centennials respect the courage it takes to boldly state one’s opinion, and most Centennials celebrate this self-expression even if it results in …

Snapchat statistics

The Top 10 Valuable Snapchat Statistics – Updated April 2017

Snapchat’s growth is simply astounding as is its revenue.  Despite the current stock analysis, there is no denying that Snapchat is a force that every digital marketer now needs to consider. Snapchat Statistics for April 2017 Usage: 161 million daily active users (DAU) in the December quarter (69 million daily active users in the United States and Canada). European daily …

Healthcare Marketers: Remember Baby Boomers

Who are the baby boomers? Anyone born around 1946 up to 1964 falls in this category, and they number over 76 million in the US.  Two-thirds of these people are active on social media, and they actually spend more money on technology than people of other age groups.  (Medical Marketing and Media) If you’re a healthcare marketer, you want to …

How Pharma Can Improve Its Use of Twitter

Twitter won’t be exiting the scene anytime soon, and pharmaceutical companies shouldn’t be afraid to use it to achieve a number of benefits.  With Twitter, patients can quickly connect with each other using hashtags, and this helps them learn more about their particular condition.  It also provides the access for pharmaceutical companies to reach active patient communities. Demographics of Twitter …