What Kind of Analytics Can Best Help My Company? The internet has permanently transformed marketing. In the pre-Internet days the Herculean task was to convince potential clients and customers that they had to reach you either via phone or in person or even to reach you by mail. It seems almost comical to think that we’d be dependent upon someone …
Measuring the Effectiveness of Website Content
Analyzing the success of your content marketing can be challenging given the large amount of data to consider. It is essential to have an organized, streamlined, and strategic way to weigh and consider your content metrics. And it is vital to go beyond likes and thumbs up to dig deeper into what is working and why. The Moz One Metric …
Google Search Data: How to Uncover the Best Information
About two years ago, Google began to place limits on the referrer data available via Google analytics. While instances of getting “Not Provided” in answer to research in Google Analytics search data had been increasing we’ve now reached the point of no return. Google Analytics, as of today, is no longer going to be providing us with this valuable information …
Key Factor in Successful Website Analysis
Key Factor in Successful Website Analysis: Accurate Data In today’s world of internet marketing, there is a great deal of easy-to-access and valuable data available. However, with all this readily accessible data, there comes a new factor to consider before conducting analysis to inform marketing decisions: how accurate is your data? Answering this question is not easy, given the numerous …
Increase your website sales and conversions through website optimizer
One of the best things to have come from the current economic downturn has been a renewed interest in making sure that we’re maximizing our online results. Quite frankly every visitor is extremely important and we need to make sure that we’re doing everything possible to connect with each and every website visitors. I wish I could say this focus …