The Top 20 Valuable Facebook Statistics – Updated August 2020

Facebook represents a continually evolving marketing platform and communication channel especially given the recent news coverage and insights.  As marketers, we routinely hear customer/prospect insights about their views of all social media channels which require us to make well-informed, digitally-driven decisions in ways to communicate with our audience.  The following statistics highlight key relevant Facebook facts and can ultimately help …

Gen Z and Millennials: Video Content and Generational Differences

Millennials and Gen Zers represent a powerful driving force in the marketplace today. Both of these generations are heavily influenced by and accustomed to technology. In fact, Millennials and Gen Zers have grown up in a world where technological advances occur almost daily. However, these generations differ in their interaction with and consumption of one of the most popular forms …

Six Twitter Tips for Business

If you haven’t burrowed into the nest that is Twitter yet, you and your business are missing out. There are over 330 million active users on Twitter from all over the world. These users span generations and tweet in 40 languages supported by the social networking service. Here’s how to speak the universal Twitter language: Keep it brief. Brevity with …

Pharma Companies On Social Media – A New Perspective

Who’s not been impacted by social media in 2016? Individuals and businesses alike have jumped on the bandwagon, and everyone seems to be tweeting, updating their status, and more.  But are the pharmaceutical companies participating in these new mediums of communication? A recent study suggests that some have jumped on board, while others may have been reluctant to join in. …

Pinterest Marketing – Updated August 2016

Pinterest Marketing – Statistics You Can Use Followers of Pinterest have skyrocketed in recent years, with at least 110 million active users in September 2015. (Social Pilots) Sounds like a ready made audience who wants to learn more about your business.  Don’t miss the chance to market to this amazing group of customers or prospects!  If you’re not already schooled …

Why Understanding Mobile Advertising Has Become Business Critical

We all know that mobile is here and it’s going to stay. Gone are the days where we needed to have personal computers at home, hardwired to the internet to shop online, surf the web, or send an email. Now we have smooth, sleek, one-hand-friendly smart phones and tablets bringing the Internet literally to the control of our fingertips. How many of us are pull out our smartphone while waiting for a friend to ‘check in’ on Facebook or Tweet about your happenings? You’re not alone, my friend. Adults average over 2 hours a day on their mobile devices.

Top 20 Most Valuable Twitter Statistics

We’re all continually trying to keep our finger on the pulse of social media and which channel makes the most sense for our business.  This is not always an easy answer so we’ve put together a list of the Top 20 Twitter Statistics that we feel every marketer needs to know from the top sources including information directly from Twitter’s …

Pinterest and Instagram for Business

Content Tips Tailored to Pinterest and Instagram  Pinterest and Instagram are two of the most popular social networks right now, making it important to explore content optimization opportunities on these sites.  Though both rely on mostly visual content, there is data available to help make the most of your marketing efforts within these vehicles. What works? Taller images get re-pinned …

Facebook Graph Search: Are There Potential Online Marketing Opportunities?

Facebook is in the process of launching Graph Search, a new search tool designed to make it easy to search for specific information, such as “People who like to ski and live in Boston,” “Cities my family members have visited,” and “Music my friends like.” Since Facebook is such a vast potential market, as well as a repository for huge …

Facebook Promoted Posts: The Potential Impact

Facebook continues its often controversial evolution with the roll-out of “promoted posts,” posts that are included in more news feeds than they would reach organically because businesses and brands are paying for it. From a social media marketing standpoint, the main issue is whether these paid posts are causing the exclusion of posts by brands that users have liked and that would have …

Dark Social: Site Traffic That Defies Tracking

Social networking on the web did not necessarily begin with Friendster or Facebook. It has been there all along, just less organized, structured and quantifiable. Every time someone shares a link with someone else via email or instant messaging, that is a form of social networking that can’t be easily classified using web analytics programs. Alexis Madigral of The Atlantic calls this type …

YouTube Search Change

YouTube search is now ranking videos based on time spent watching, instead of just on clicks. In this way, YouTube hopes to reward videos that viewers spend the most time watching and provide better search results for site users. A new “Time Watched” report has been added to YouTube Analytics. If you are using YouTube as part of your online …