Below you'll find a list of all posts that have been categorized as “Social Media”
February 3, 2023 – As I look back at the growth and changes of Facebook / META I am simply astounded at the growth of this communications superstar. One of the best ways to do this and put this into perspective is to dig deep into Facebook / META Investor Relations data and track the growth and insights of the …
Facebook represents a continually evolving marketing platform and communication channel especially given the recent news coverage and insights. As marketers, we routinely hear customer/prospect insights about their views of all social media channels which require us to make well-informed, digitally-driven decisions in ways to communicate with our audience. The following statistics highlight key relevant Facebook facts and can ultimately help …
Millennials and Gen Zers represent a powerful driving force in the marketplace today. Both of these generations are heavily influenced by and accustomed to technology. In fact, Millennials and Gen Zers have grown up in a world where technological advances occur almost daily. However, these generations differ in their interaction with and consumption of one of the most popular forms …
If you haven’t burrowed into the nest that is Twitter yet, you and your business are missing out. There are over 330 million active users on Twitter from all over the world. These users span generations and tweet in 40 languages supported by the social networking service. Here’s how to speak the universal Twitter language: Keep it brief. Brevity with …
Who’s not been impacted by social media in 2016? Individuals and businesses alike have jumped on the bandwagon, and everyone seems to be tweeting, updating their status, and more. But are the pharmaceutical companies participating in these new mediums of communication? A recent study suggests that some have jumped on board, while others may have been reluctant to join in. …
Pinterest Marketing – Statistics You Can Use Followers of Pinterest have skyrocketed in recent years, with at least 110 million active users in September 2015. (Social Pilots) Sounds like a ready made audience who wants to learn more about your business. Don’t miss the chance to market to this amazing group of customers or prospects! If you’re not already schooled …
Identifying an online community for your business is an essential step towards expanding your online presence and the reach of your brand. It is an ongoing process and requires a significant time investment, but we’ve come up with some key strategies to organize and simplify the process. Determine who you want in your audience and how you can connect with …
We all know that mobile is here and it’s going to stay. Gone are the days where we needed to have personal computers at home, hardwired to the internet to shop online, surf the web, or send an email. Now we have smooth, sleek, one-hand-friendly smart phones and tablets bringing the Internet literally to the control of our fingertips. How many of us are pull out our smartphone while waiting for a friend to ‘check in’ on Facebook or Tweet about your happenings? You’re not alone, my friend. Adults average over 2 hours a day on their mobile devices.
We’re all continually trying to keep our finger on the pulse of social media and which channel makes the most sense for our business. This is not always an easy answer so we’ve put together a list of the Top 20 Twitter Statistics that we feel every marketer needs to know from the top sources including information directly from Twitter’s …
Content Tips Tailored to Pinterest and Instagram Pinterest and Instagram are two of the most popular social networks right now, making it important to explore content optimization opportunities on these sites. Though both rely on mostly visual content, there is data available to help make the most of your marketing efforts within these vehicles. What works? Taller images get re-pinned …
Every effective marketing campaign needs to include a way to quantify results. Tracking both successes and areas that need improvement are essential to refining plans, making the most of your investment, and achieving your marketing goals. Social media is no exception. Even though the very nature of social media can make it seem difficult to measure and track results, there …
A few notable internet marketing facts and figures that we’re following closely. The use of video content has risen from 52% in 2011 to 70% in 2012. According to Hubspot social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. This is an interesting perspective, but is a like or follow the same as …
Facebook is in the process of launching Graph Search, a new search tool designed to make it easy to search for specific information, such as “People who like to ski and live in Boston,” “Cities my family members have visited,” and “Music my friends like.” Since Facebook is such a vast potential market, as well as a repository for huge …
Facebook continues its often controversial evolution with the roll-out of “promoted posts,” posts that are included in more news feeds than they would reach organically because businesses and brands are paying for it. From a social media marketing standpoint, the main issue is whether these paid posts are causing the exclusion of posts by brands that users have liked and that would have …
The key to social media success isn’t dictated by the latest trend or technique. It’s dictated by skill, hard work, and dedication to a constant evolution of your strategies. You can’t just put social media on auto-pilot, because what people did nine months ago may no longer be true, and what everyone seems to be doing right now might not make sense …
Social networking on the web did not necessarily begin with Friendster or Facebook. It has been there all along, just less organized, structured and quantifiable. Every time someone shares a link with someone else via email or instant messaging, that is a form of social networking that can’t be easily classified using web analytics programs. Alexis Madigral of The Atlantic calls this type …
YouTube search is now ranking videos based on time spent watching, instead of just on clicks. In this way, YouTube hopes to reward videos that viewers spend the most time watching and provide better search results for site users. A new “Time Watched” report has been added to YouTube Analytics. If you are using YouTube as part of your online …
