The latest in SEO is an approach that integrates other aspects of online and traditional marketing to maximize results. The key components of this highly strategic approach are: Opportunity Exploration: This stage of the SEO process includes gaining a comprehensive understanding of business objectives, target audience, and the competition. The best SEO strategies focus on meeting goals using a holistic …
Google’s New Disavow Tool: Should You Use It?
Google’s New Disavow Tool: Should You Use It? The short answer is, probably not. For more, read on… What is Google’s Disavow Tool? The Disavow tool is a way for you to instruct Google to ignore unnatural (spammy) links that are hurting your site’s Google search rankings. What could make you a candidate for using this tool? If you have received …
Did they really just do that?
It was one of the most shocking things I’ve seen in paid search. One of those things that when you see it you have to do a double take to make sure what you thought you saw was real. One of our clients competitors wrote a Google paid search ad that said “Say No to XYZ Company – Say Yes …