When promoting your campus or programs to an audience, it seems obvious to target the students directly. They are the ones who will be applying; they are the ones that you will ultimately have to convince. On the other hand, no matter how independent a young adult is, his or her parents will usually have the final say, as the …
Measuring the Effectiveness of Website Content
Analyzing the success of your content marketing can be challenging given the large amount of data to consider. It is essential to have an organized, streamlined, and strategic way to weigh and consider your content metrics. And it is vital to go beyond likes and thumbs up to dig deeper into what is working and why. The Moz One Metric …
Why Understanding Mobile Advertising Has Become Business Critical
We all know that mobile is here and it’s going to stay. Gone are the days where we needed to have personal computers at home, hardwired to the internet to shop online, surf the web, or send an email. Now we have smooth, sleek, one-hand-friendly smart phones and tablets bringing the Internet literally to the control of our fingertips. How many of us are pull out our smartphone while waiting for a friend to ‘check in’ on Facebook or Tweet about your happenings? You’re not alone, my friend. Adults average over 2 hours a day on their mobile devices.
Predictions for the Future Based on 2013 Lessons Learned
There were a number of key 2013 takeaways based on in-depth data analysis of a number of critical online marketing areas. Here are some key points and thoughts on how to react to them for the future:
Guide to Generating Rich Snippets
Generating Rich Snippets Rich snippets, the brief descriptions that appear along with listings on search pages, can play a key role in creating high conversion rates by offering search engine users more information about how a site can meet their needs. Rich Snippets can be generated using a fairly straightforward form of mark-up within the HTML of your site. Micro …
The New SEO Process: Holistic Strategies Get Results
The latest in SEO is an approach that integrates other aspects of online and traditional marketing to maximize results. The key components of this highly strategic approach are: Opportunity Exploration: This stage of the SEO process includes gaining a comprehensive understanding of business objectives, target audience, and the competition. The best SEO strategies focus on meeting goals using a holistic …
External Factors Can Cause Unexpected Mass Google Ranking Changes
Every so often, there is a noticeable spike in Google ranking changes on a particular day for no easily discernible reason. The obvious place to look for answers is a Google algorithm update for that day, but if this is not the case, it’s worth considering other possibilities. One such ranking flux occurred on December 13th, with no confirmed algorithm …
Ten Essential Enterprise SEO Facts
Search Engine Optimization is of vital importance to successful online marketing plans and plays a huge role in their ROI. Like the web itself, SEO is constantly evolving, due to Google’s ever-changing search algorithm, competitors’ actions, and any number of other strategic factors. The list below provides some of the latest information you need to maximize your SEO efforts. Conversion …
Timeless Tips for Monitoring the Success of your Online Efforts
Successful businesses are based on sound strategy and measurable objectives. Whether you are a traditional marketing communications professional, a web content manager, or anyone else conducting business online, it is vital to define your online goals or key performance indicators (KPIs). We have actually worked with a number of organizations on a consulting basis just to help them define and …
Optimizing for Results, Not Just Rankings
Limiting your focus to high search engine rankings can take away from the bigger picture and your larger goal: clicks that translate into better site exposure, stronger branding and increased business. Top rankings are only one step in effective search engine marketing. What SEO can draw from PPC Strategies Historically, search engine optimization (SEO) and pay per click (PPC) were treated as …
Triggered Message Click Rates Over 119 Percent Higher Than Normal Business Email.
According to the June 2012 Epsilon and Direct Market Association’s Email Experience Council’s Email Trends and Benchmarks report triggered email messages had a 119% higher click through rate than standard “business as usual” (BAU) email messages. This significantly stronger click rate than traditional email marketing spotlights a prime opportunity to create triggered email messages to help boost online response rates and …