Below you'll find a list of all posts that have been categorized as “insight”
What happens when you fall off a roof? I was fortunate to start Zephoria over 20 years ago through a partnership with one of the fastest-growing ad agencies in Upstate New York. Together we worked on some amazing projects for many start-ups and established companies. However, the Zephoria journey even before with the same commitment of helping companies build more …
The Future Communications Platform Twitter Statistics An even more exciting future awaits (see note from Twitter) Q2 average monetizable daily active usage (mDAU) was 237.8 million, up 16.6% compared to Q2 of the prior year. The increase was driven by ongoing product improvements and global conversation around current events. Average US mDAU was 41.5 million for Q2, up 14.7% compared …
February 3, 2023 – As I look back at the growth and changes of Facebook / META I am simply astounded at the growth of this communications superstar. One of the best ways to do this and put this into perspective is to dig deep into Facebook / META Investor Relations data and track the growth and insights of the …
Twitter Statistics Twitter released the fourth-quarter results for 2020 on February 9, 2021. We will let you know as soon as new data points are updated moving forward. We are finding that a large number of digital marketers are increasingly leveraging the power of Twitter to extend the message of their brand. To frankly and openly discuss the potential power …
Snapchat Statistics – The stats that can’t be ignored Snapchat’s growth is simply astounding as is its revenue and we had to expand our list to more than 10 incredible stats to consider. With well over 5 billion Snaps created every day on average for Q4 2020 Snapchat is just too big to ignore as a communication medium. Over 90 …
Millennials and Gen Z are well-known for transitioning through many different roles and navigating multiple career changes during their professional trajectories. According to a new poll by Zapier, Millennial and Gen Z professionals will transition through numerous jobs, especially in the early stages of their careers. The report found that for those who are between 18 and 39 years old, …
It is a well-known fact that the toy industry is a thriving sector among young consumers. However, it might come as a surprise that the toy industry is thriving not only among young consumers and children. The toy industry is also becoming more popular than ever before with older Millennials as well. The toy industry has discovered not only how …
How is Gen Z different than Millennials? Just look at their dream employers. If you think members of Gen Z (born mid-1990s to mid-2000s) are interchangeable with Millennials (born 1980s), think again. The two groups are extremely different, and nothing shows that more clearly than examining their dream employers. Youth marketing and millennial research recently asked both groups questions about …
Like a parent, a marketer’s job is never done. When it comes to successful marketing, perpetual motion and attention to the ever-changing task at hand is the name of the game. Annually, the business and consumer worlds are inundated with new social and technological trends that demand the near-constant attention of digital marketers. This may seem like a daunting scenario, …
There’s a reason it’s known as “The Happiest Place on Earth.” Whether you’re a six-year-old child becoming enamored with fairytales, princesses, and grand adventures for the first time, a parent experiencing these classic stories anew through the eyes of your child, or simply someone looking to re-enchant the world and re-discover the ordinary magic in our everyday lives, there is …
Five Critical Steps to Creating A Successful Mobile Website Strategy More than half of all web traffic comes from mobile devices, like phones and tablets. However, mobile conversion rates – the percentage of people who opt-in to a mobile marketing campaign (out of the total number of people who saw the campaign) – can have conversion rates significantly lower than …
In addition to inspirational quotes on leadership and videos about mentors who have inspired us, the professional social networking site LinkedIn is no longer just a place for individuals, but a hotbed for brand building. Following Microsoft’s $26.2 billion purchase of LinkedIn in 2016, the company released many new tools to help businesses capture larger audiences for larger amounts of …
As a new year is upon us, it’s a good time to reflect on what the past twelve months have brought. It’s safe to say that 2018 was a rollercoaster of events. For young people, 2018 was a particularly turbulent year, with many highs and some lows as well. Let’s take a look at what the past year has been …
Since the beginning of my marketing career, I have always respected and admired the marketing communications and branding expertise of the Disney brand. Nowhere was this position more greatly strengthened than with my attendance at the D23 Destination D event held at Walt Disney World November 17-18, 2018. This was a special Destination D event because it also coincided with …
“I only hope that we never lose sight of one thing – that it was all started by a mouse.” – Walt Disney, 1954 One of the most recognizable figures in the world today is not a political official, movie star, or pop singer. Only a few feet in stature with a wide grin, perky ears, and winsome voice, he …
When it comes to spending money, Millennials prefer experiences over possessions. A recent study released by American global travel company Expedia showed 74% of 18 to 65-year-olds would rather spend their money on experiences than possessions. In other words, these young consumers don’t want a home full of pricey china; they’d rather visit China. Close to half of Millennials (ages …
When you hear the term “pop-up,” where does your mind initially go? Is it to those annoying windows that open when you navigate to a specific web page? Those are the pop-ups of the past. The pop-ups of the future are small stores that open for a limited time, often with a limited audience. These pop-ups are the marketing trend …
Generational differences are certainly nothing new. It’s very common for older generations to be unaware of, baffled by, or misunderstand the lifestyles, preferences, and decisions of young generations, teenagers in particular. However, in today’s technology-driven and rapidly changing society, these generational changes seem to be faster and more dramatic than ever before. This has often left older brand leaders wondering, …
