Identifying an online community for your business is an essential step towards expanding your online presence and the reach of your brand. It is an ongoing process and requires a significant time investment, but we’ve come up with some key strategies to organize and simplify the process. Determine who you want in your audience and how you can connect with …
Predictions for the Future Based on 2013 Lessons Learned
There were a number of key 2013 takeaways based on in-depth data analysis of a number of critical online marketing areas. Here are some key points and thoughts on how to react to them for the future:
Content Marketing Trends for 2014
With almost half of the world’s population now able to access the internet, there’s no denying the ever-increasing importance of digital marketing’s role in reaching consumers. Understanding online content trends can help marketers create and refine strategies, making the most of their time and budget.
Creating a Shareable Content Marketing Plan
Strategies to Add Linkability and Value to your Content Marketing Plan It is vital to consistently and continually craft linkable content in order to add value to your website and overall marketing strategy. Creating linkable assets is an integral part of an effective content marketing marketing strategy, but how in the world do you get started? To begin with we …