Millennials and Gen Zers represent a powerful driving force in the marketplace today. Both of these generations are heavily influenced by and accustomed to technology. In fact, Millennials and Gen Zers have grown up in a world where technological advances occur almost daily. However, these generations differ in their interaction with and consumption of one of the most popular forms …
If you haven’t burrowed into the nest that is Twitter yet, you and your business are missing out. There are over 330 million active users on Twitter from all over the world. These users span generations and tweet in 40 languages supported by the social networking service. Here’s how to speak the universal Twitter language: Keep it brief. Brevity with …
Strategizing for Brand Success With over 85 million members, the Centennial generation represents one of the largest and most influential consumer groups. Brands are increasingly realizing that in order to succeed in the current marketplace, they must change their marketing strategies to reflect Centennials’ values and preferences. As discussed in Centennials’ Values and Brand Engagement: Part 1 (insert article link …
Understanding Centennial Values The Centennial generation represents a new, thriving force in the current marketplace. However, along with this new presence in the market come differing values and expectations. Indeed, Centennials differ quite drastically from previous generations. They hold to different values, advocate for different causes, and expect different behavior from the brands they engage with. These significant distinctions within …
When you hear the term “pop-up,” where does your mind initially go? Is it to those annoying windows that open when you navigate to a specific web page? Those are the pop-ups of the past. The pop-ups of the future are small stores that open for a limited time, often with a limited audience. These pop-ups are the marketing trend …
The modern American workplace is largely composed of Gen X and Millennial workers. At this point, they have been the backbone for years, but the day is quickly approaching when Centennial employees will begin taking over the workplace. In fact, the oldest Centennials will turn 21 in 2018. It is important for employers to recognize that, just as Centennials have …
Now that Thanksgiving has passed, the holiday season is officially upon us, and it is time to begin deciding what gifts to get the Millennials and Gen Z consumers in your life. Historically, there has been a misconception that these generations only have a desire for technology-related gifts such as gaming consoles and iPhones. While this has been true to …
It is no secret that Millennials and Gen Z consumers have done much to shape the world we know today. From their desire to have shared experiences with friends to their unique spending habits, young consumers have transformed the way many brands interact with their consumers. Nowhere is this more prevalent than in their media consumption, but Millennial and Gen …
How Mobile Reliance Among Gen Z Impacts Brands The term Generation Z designates the consumer group ranging in age from teenagers to young adults. This generation, with millions of young members, represents one of the largest consumer bases in the current marketplace. Brands are now spending millions of dollars to research this generation in order to ensure the development of …
Generational differences are certainly nothing new. It’s very common for older generations to be unaware of, baffled by, or misunderstand the lifestyles, preferences, and decisions of young generations, teenagers in particular. However, in today’s technology-driven and rapidly changing society, these generational changes seem to be faster and more dramatic than ever before. This has often left older brand leaders wondering, …
Centennials, those people born between 1997 and the present, make up a significant portion of today’s youth marketplace. As businesses strategize on how to maximize their appeal to this important audience, it can be helpful for them to also be mindful of some key changes this group will be experiencing in 2017. Understanding these changes can empower businesses to connect …
Millennials represent one of the most intriguing and passionate generations in today’s society. Millennials, the term used to refer to those born from 1979 until 1996, grew up in a culture dominated by change. Nothing stayed the same for long. As technology, culture, and society itself were rapidly transforming year after year, Millennials grew accustomed to a world in which …
The Centennial generation represents one of the most powerful driving forces in the consumer marketplace today. Comprising the global youth population, the Centennial generation believes that their consumer practices should be a direct reflection of their personal convictions. Centennials respect the courage it takes to boldly state one’s opinion, and most Centennials celebrate this self-expression even if it results in …
Who are the baby boomers? Anyone born around 1946 up to 1964 falls in this category, and they number over 76 million in the US. Two-thirds of these people are active on social media, and they actually spend more money on technology than people of other age groups. (Medical Marketing and Media) If you’re a healthcare marketer, you want to …
Twitter won’t be exiting the scene anytime soon, and pharmaceutical companies shouldn’t be afraid to use it to achieve a number of benefits. With Twitter, patients can quickly connect with each other using hashtags, and this helps them learn more about their particular condition. It also provides the access for pharmaceutical companies to reach active patient communities. Demographics of Twitter …
Over a billion people around the world engage with Facebook in a typical month, and Instagram isn’t far behind with 500 million using it each month! (Medical Marketing and Media) With that in mind, one can’t overstate the impact pharmaceutical marketers can have if they simply maximize their usage of Facebook and Instagram. But, there are some important things to …
A mere fifty years ago, certain diagnoses were generally a death sentence. Yet today, medical professionals can more effectively treat some of these same illnesses and improve the quality of life for patients. Hopefully the future of healthcare shows even more progress. Three innovations in health technology may very well lead the way in this venture, paving the way for a …
Social media’s effect on society continues to explode. A brand new idea recently emerged, with Physician’s Weekly offering its first course for continuing medical education credits via Facebook Live. This novel approach may have launched a whole new era for the CME field. Ezra Ernst acts as CEO of Physician’s Weekly, and the company worked with both Advancing Knowledge in …
Household management, personal care, and other tasks often take a back seat to depression. Those experiencing this mental disorder often struggle to even take care of simple day-to-day activities. Pfizer recently launched an app called Moodivator, related to a drug for depression called Pristiq. The app doesn’t replace medical care but does provide additional support for individuals suffering from depression. …
The world we live in today is one in which change constantly affects almost all areas of our lives. One of the biggest aspects of this change is the shifting of power and influence from an older generation to a younger generation. The term Centennials refers to those who were born after the year 1997. Centennials are the first generation …
